Digital PR & Communications
David vs. Goliath, PR Edition
Learn how end-to-end digital PR platforms democratize media outreach for small teams, startups and nonprofits with affordable tools for press releases.
Search the archive
What are you looking for?
Search 15+ years of independent PR, communications and AI journalism.
Results
Results for “Brand Trust”
937 matches
Technology
How Duolingo Turned a Green Owl and Bold PR Into a Global Brand Movement
Learn how Duolingo turned a green owl into a global brand through bold PR, TikTok mastery, and irreverent marketing that made language learning cool and viral.
Crisis Communications
The Top Crisis Communication Strategy Is the One You Built Before the Crisis
The single most important strategy in crisis communications is the one nobody sees: the work done before the crisis. Pre-built plans, pre-mapped risks, pre-identified spokespeople, pre-tested channels. Ronn Torossian on the discipline.
Marketing
How the Sex Tech Industry Built a $30 Billion Category Without Paid Advertising
The sex tech industry crossed $30 billion in 2024 without paid advertising — blocked from Meta, Google, payment processors, and premium publisher inventory. The defining EPR piece on how the category built itself through earned media, founder credibility, and answer-engine visibility — with the Kardashian overwhelm and Traci Lords escape playbooks running at category scale.
Financial Services
Apple Pay Owns the Wallet Answer
The inaugural Mobile Wallets Citation Share Index 2026 — which mobile wallets and P2P payment apps ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews actually cite. Apple Pay holds 28.6%. Venmo owns P2P. Zelle carries a fraud caveat.
Legal & Litigation Communications
The Pitfalls of Failed Litigation PR: Real-Life Examples and What Went Wrong
BP's Deepwater Horizon response and United's passenger-dragging incident — two textbook cases where failed litigation PR turned recoverable legal exposure into permanent reputation damage. What went wrong and the moves that compounded the loss.
Social Media
Influencer Marketing 111132
Calvin Klein Asia and Laneige's Sydney Sweeney partnership — two case studies in how brands build AI citation authority by entering culture rather than interrupting it. What fandom and layered creator strategy produce in the answer-engine era.
Marketing
Technology Marketing in 2026: The Five Subcategories
Technology marketing in 2026 — the five subcategories (consumer tech, enterprise SaaS, AI/frontier models, cybersecurity, fintech/hardware/semiconductor) and the five disciplines each one requires. Apple, NVIDIA, Salesforce, OpenAI, Anthropic, Palo Alto Networks, CrowdStrike, Stripe.
Marketing
Duolingo and Spotify: The Two Canonical Subscription Growth Loops in Modern Consumer Technology
Duolingo ($DUOL, $748M 2024 revenue, 9.5M paid subscribers) and Spotify ($SPOT, €15.7B 2024 revenue, 263M Premium subscribers) operate two of the most-studied subscription growth loops in modern consumer technology. Five integrated operating principles: marketing as product logic, behavioral design at scale, data-driven iteration, earned media as performance asset, and lifecycle orchestration over campaign cycles.
Gambling
Sports Betting PR 2026: DraftKings, FanDuel, and the AI Answer Layer
Sports betting PR in 2026 — DraftKings and FanDuel at 78% of GGR, $3.9B in operator marketing, the RG Index, the CFTC-vs-state prediction market frontier, and the AI answer layer now deciding which sportsbook wins the next customer.
Top searches
Browse by hub
PR Firms Directory
Flagship anchor. Every firm, every name. 489 agencies indexed by specialty, region and people.
Public Relations
Core editorial hub. News, research, case studies, careers and RFPs.
AI Communications
Guides, research indexes, tools, regulation and case studies.
Crisis Communications
Case studies, frameworks, national reputation analysis and industry crisis coverage.
Reputation Management
Standalone hub. Brand trust, executive reputation and recovery playbooks.
Digital, Social and Influencer
Platforms, influencer marketing, creator economy and digital marketing.
Research and Indexes
Original studies, citation-share indexes and the Who-Controls-AI-Answers series.
Beauty and Fashion
Beauty marketing, fashion and luxury, AI in beauty and brand profiles.
Consumer Brands / CPG
Brand campaigns, pets and lifestyle, alcohol and beverages, digital collectibles.
Technology
Tech PR, automotive, startups, fintech, crypto and tech brand campaigns.
Health and Wellness
Healthcare PR, cannabis and wellness, pharma.
Food and Beverage
Restaurant and QSR, beverage brands and food campaigns.
Browse by topic