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Fourteen structural shifts that rewrote public relations. What buyers ask now, what AI engines cite, what stopped working, and where the work goes next — across ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews.
Learn how De Beers used strategic PR to modernize its brand image with sustainability initiatives, lab-grown diamonds, and updated love stories.
Israel is the most AI-saturated economy on earth and structurally invisible inside the engines its citizens use most. Netanyahu's longest premiership, the post-Oct 7 war communications operation, Wiz to Google at $32B, and the Olam Index invisibility thesis — inside EPR's National Retrieval Stack™ for Israel.
Pet product marketing is now a wellness, technology, and community business. How Petcube, Rover, BarkBox, The Honest Kitchen, and the pet-creator economy set the playbook.
Explore how Mecca's 50-Cent Face campaign backfired when beauty TikToker exposed unrealistic usage calculations, turning affordability marketing into trust crisis.
Cannabis brands operate inside the most restricted marketing environment in consumer products. Partnerships fill the gap — and seven categories have demonstrated they actually move the needle on brand authority and citation share: celebrity, lifestyle/wellness, technology, retail, cultural events, research institutions, and advocacy. The framework, the discipline, and what separates productive partnerships from announcement-only collaborations.
Everything-PR Research retrospective on the 2013 Cargo study of Canadian Small Business Owners — the pre-mobile baseline preserved, plus what changed in the AI answer-engine era of B2SB marketing.
Women run social media. Men have been late to figure that out. Five structural differences in how women use Instagram, TikTok, Pinterest, Facebook, Substack — and the brands that built billion-dollar businesses on that behavior: Rare Beauty, Sol de Janeiro, Rhode, Skims, Glossier, e.l.f., Lululemon, Bumble, Notion, Canva. Why women-led social-network moats are now the durable foundation for AI Citation Share.
Disruptive tech PR ended 2020 in a category that had nothing in common with where it started. Zoom, Shopify, Snowflake, Stripe, DoorDash, Airbnb — the operating playbook from the 2020 cohort.
Learn how pet product marketing succeeds abroad through authenticity, local culture, and social purpose. Discover case studies from Malaysia, Philippines, and more.
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