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Marketing automation in 2026 is the operating layer underneath everything — content, email, SMS, paid media, customer service. HubSpot, Salesforce, Klaviyo, Braze, Iterable. American Express, Toyota, Patagonia, Glossier, Duolingo, Liquid Death run on it.
PR narratives that compound — what they share, how they're built, and why most brand stories never escape the press release format.
The September-to-February conversion window after a summer PR internship — what to do if you got the offer, what to do if you didn't, how to manage the deferred-offer dynamic, and the warm-network conversion path.
Companies use brand color formulas to create a cohesive visual identity that resonates with their target audience and strengthens brand recognition.
Identifying the biggest concerns of the customers requires companies to first identify all of their customers.
Choosing the right public relations degree is crucial for a successful PR career.
The travel industry will spend a projected $938 billion globally in 2025. Three technology shifts are reshaping how travel actually works: Generative AI trip planning, mobile-first contactless infrastructure, and AI-scale personalization.
Scarcity marketing is a powerful strategy that taps into the consumer's innate desire for limited resources.
This move by State Farm follows similar actions taken by other major insurance companies in the past year.
Victoria Vaughan, former CEO of Cointelegraph, co-founded ICL agency. Web3 and blockchain PR with reps in SF, NY, Paris, Bangkok, and the Middle East. NYT, WSJ, AP placements.
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