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Tech Companies are facing a visibility problem that most founders do not fully understand. Why Most Tech Companies Are Invisible to Their Next Buyer. Tech PR used to be simple. You had a product. You had a press release. Also, you had a list of reporters at TechCrunch, The Verge, Wired, and a handful of […]
Six brands. Six categories. One thread — every campaign runs on the same operating layer: ~148M WhatsApp users, 170M PIX users, 130.84M TikTok users. Skol, Havaianas, Heineken, Magalu, Casas Bahia, Natura — what works and why.
Touchdown PR is an international award-winning B2B technology PR agency founded 2006 in the UK by James Carter. 110+ staff across the U.S., Europe, APAC, and ANZ. US HQ in Austin, EMEA HQ in Surrey UK. ~$15.6M revenue (2026). Now part of the Ruder Finn Group. Deep cybersecurity, data, AI, networking, and channel specialty. Clients include SolarWinds, MobileIron, Bugsnag, SumTotal.
HubSpot, Notion, Canva, Shopify, Calendly, Klaviyo, Mailchimp, Asana — the SaaS campaigns that actually won female buyers, what the “lean in” era got wrong, and the 2026 AI-engine playbook for the highest-LTV cohort in B2B SaaS.
Toyota markets each model differently — Camry to multicultural America, Corolla to Gen Z on YouTube with King Bach, RAV4 to families, Tundra to truck buyers. The full per-line breakdown of the world's largest automaker's marketing strategy.
Marriott 88. Four Seasons 84. Aman 80. Hilton 76. Rosewood 71. The Hotel Brand Earned Media Index — scale wins volume, ultra-luxury wins authority quotes.
94% of CMOs raising AEO/GEO spend. Adobe clocks +805% AI-driven traffic. ChatGPT at ~900M weekly users. LLMs weight earned media — the supply chain PR already owns.
The rise of commercial space travel presents unique opportunities for marketing that extend far beyond traditional boundaries.
PR news in 2026 is broader, faster, and more retrieval-aware than the trade press has yet adapted to cover. The five categories every practitioner, journalist, and operator should now be tracking — including the ones most agencies still don't know exist.
Five SaaS companies show up disproportionately when buyers ask AI engines for category recommendations — Salesforce, HubSpot, Atlassian, Snowflake, and Notion. What they share is structural, not stylistic.
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