Touchdown PR: B2B Tech PR Agency Owned by Ruder Finn

Touchdown PR is a global B2B and enterprise technology communications agency founded in the UK in 2006 and owned by Ruder Finn since November 2022. It has headquarters in Austin, Texas, and Basingstoke, England, and is led by CEO James Carter, who reports to Ruder Finn CEO Kathy Bloomgarden. It works with clients such as Bitdefender, Exabeam and Forter on cybersecurity, data protection and storage, networking, AI and cloud communications.

Originally published March 2021. Updated October 17, 2026.

Who owns Touchdown PR?

Ruder Finn announced on November 7, 2022 that it had acquired Touchdown, calling it the group's third acquisition that year after Peppercomm. The deal added 65 specialists and an Austin operation and a UK office in Basingstoke. A law firm said it advised Touchdown's shareholders on the sale of the entire share capital, with Hogan Lovells acting for the buyer.

Who founded and leads Touchdown PR?

James and Emma Carter founded the firm 16 years before the 2022 sale, per the law firm announcement. James Carter is CEO and reports directly to Ruder Finn's CEO. See EPR's Ruder Finn profile for the parent group.

What does Touchdown PR do?

Ruder Finn describes integrated multi-region PR, analyst relations and social media influencer programs for enterprise technology brands, covering mobility, cybersecurity, data protection and storage, networks, big data, AI and cloud. EPR's technology PR section covers its category.

Which clients has Touchdown PR worked with?

PRovoke Media named Bitdefender, Exabeam, Cubic, G-P and Forter, and the law firm added Barracuda and Progress Software.

What recognition has Touchdown PR received?

Ruder Finn and O'Dwyer's cited technology rankings in 2022.

How does Touchdown PR compare with other tech PR firms?

Touchdown is a mid-sized B2B tech specialist inside a larger group. Other firms with EPR profiles include Peppercomm, another Ruder Finn firm, Highwire and Walker Sands. See also EPR's best B2B tech PR agencies in 2026 and best tech PR agencies in 2026.

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Related: Best tech PR agencies 2026, Best B2B tech PR agencies 2026, PR agency profiles, Technology PR, Ruder Finn, Peppercomm, 5W Public Relations