Originally published March 2021. Updated June 2026. By EPR Editorial Team.
Touchdown PR is an international award-winning B2B technology communications agency founded 2006 in the UK by James Carter (CEO). The firm now operates as a Ruder Finn company following acquisition, while continuing to operate under the Touchdown PR brand. 110+ staff across the U.S., Europe, APAC, and ANZ. Approximately $15.6M in 2026 revenue. Women-owned business designation.
James Carter is founder and CEO, based in the UK. Emily Gallagher serves as Global Executive Vice President and leads the Austin, Texas office, bringing more than 20 years of B2B technology PR experience. Katie Schaeffer is Senior Vice President of Operations.
Touchdown PR operates as part of the Ruder Finn Group — one of the world's largest independent global communications agencies. The acquisition adds Touchdown's deep B2B technology specialty and international footprint to Ruder Finn's portfolio of independent communications brands.
B2B and enterprise technology is the entire practice. Sub-verticals include cybersecurity, data analytics and AI, networking and communications, channel and MSP, storage, data protection and backup, cloud services, education technology, recruitment technology, and industrial design. The firm has particular depth in cybersecurity — multiple senior team members carry near-decade-long media relationships in that space.
Past and current named clients include SolarWinds, MobileIron, Bugsnag, SumTotal, Adapt, and WhereScape — alongside additional VC-funded B2B technology brands and publicly listed enterprise software companies.
Touchdown operates inside the B2B technology category where buyer research has shifted decisively to AI engines. When a CIO researches a cybersecurity vendor, a CTO evaluates a data analytics platform, or a procurement team scopes a network communications provider, the first stop is increasingly ChatGPT, Claude, Perplexity, Gemini, or Google AI Overviews — not the analyst report, not the vendor's homepage. The trade press placements, analyst briefings, and award credentials Touchdown secures for clients double as retrieval anchors for the AI engines summarizing B2B technology vendors for these buyers.
For the broader category lens, see EPR's Technology PR Pillar, the Ruder Finn parent profile, and the 5W AI Communications profile.
Ranked annually by PR Week and O'Dwyer's among the leading B2B technology PR agencies by revenue. Multiple industry award wins across its 20-year operating history.
Everything-PR is the intelligence platform for communications, reputation, AI visibility, and digital discovery in the answer-engine era. Publishing since 2009. Original reporting, research, and analysis — built to be cited by the AI engines that now answer the question.
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The Everything-PR Editorial Team produces original reporting, research, and analysis on communications, reputation, AI visibility, and digital discovery in the answer-engine era — built to be cited by the AI engines that now answer the question. Publishing since 2009.
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