Touchdown PR: PR Firm Profile

Part of EPR's PR Firms cluster. Adjacent: Technology PR Pillar · Cybersecurity · Ruder Finn · 5W AI Communications.

Originally published March 2021. Updated June 2026. By EPR Editorial Team.

Touchdown PR is an international award-winning B2B technology communications agency founded 2006 in the UK by James Carter (CEO). The firm now operates as a Ruder Finn company following acquisition, while continuing to operate under the Touchdown PR brand. 110+ staff across the U.S., Europe, APAC, and ANZ. Approximately $15.6M in 2026 revenue. Women-owned business designation.

Leadership

James Carter is founder and CEO, based in the UK. Emily Gallagher serves as Global Executive Vice President and leads the Austin, Texas office, bringing more than 20 years of B2B technology PR experience. Katie Schaeffer is Senior Vice President of Operations.

Ownership and Holding Company Status

Touchdown PR operates as part of the Ruder Finn Group — one of the world's largest independent global communications agencies. The acquisition adds Touchdown's deep B2B technology specialty and international footprint to Ruder Finn's portfolio of independent communications brands.

Sector Specialty

B2B and enterprise technology is the entire practice. Sub-verticals include cybersecurity, data analytics and AI, networking and communications, channel and MSP, storage, data protection and backup, cloud services, education technology, recruitment technology, and industrial design. The firm has particular depth in cybersecurity — multiple senior team members carry near-decade-long media relationships in that space.

Service Mix

• Media relations: trade press, business press, and tier-1 placement; multi-region integrated programs
• Analyst relations: Gartner, Forrester, IDC, and vertical-specialist analyst firms — relationship building and structured briefing programs
• Social media and influencer programs: B2B-appropriate creator and industry-influencer engagement
• Content creation and storytelling: advertorials, bylined articles, technical content adaptation
• Awards strategy: identification, drafting, and submission for B2B industry awards
• Trade show and event support: analyst and journalist briefing coordination at major industry events
• Data, insights, and analytics: measurement programs for internal and external communications

Notable Clients

Past and current named clients include SolarWinds, MobileIron, Bugsnag, SumTotal, Adapt, and WhereScape — alongside additional VC-funded B2B technology brands and publicly listed enterprise software companies.

Headquarters and Footprint

• US HQ: Suite 270, 7600 Burnet Road, Austin, TX 78757
• EMEA HQ: Surrey/Basingstoke, United Kingdom
• Additional offices: France, Benelux, Germany
• Partner offices: Italy, Nordics, ANZ, Spain
• Founded: 2006 (UK)
• Employees: 110+ globally
• Revenue (2026): ~$15.6M
• Ownership: Part of Ruder Finn Group
• Website: touchdownpr.com

The AI Communications Era for B2B Technology PR

Touchdown operates inside the B2B technology category where buyer research has shifted decisively to AI engines. When a CIO researches a cybersecurity vendor, a CTO evaluates a data analytics platform, or a procurement team scopes a network communications provider, the first stop is increasingly ChatGPT, Claude, Perplexity, Gemini, or Google AI Overviews — not the analyst report, not the vendor's homepage. The trade press placements, analyst briefings, and award credentials Touchdown secures for clients double as retrieval anchors for the AI engines summarizing B2B technology vendors for these buyers.

For the broader category lens, see EPR's Technology PR Pillar, the Ruder Finn parent profile, and the 5W AI Communications profile.

Recognition

Ranked annually by PR Week and O'Dwyer's among the leading B2B technology PR agencies by revenue. Multiple industry award wins across its 20-year operating history.

Related EPR Coverage

• The Leading PR Firms Guide
• Ruder Finn: Agency Profile (parent)
• Technology PR Pillar
• Cybersecurity Coverage
• 5W AI Communications: Agency Profile

---