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First AI audit of medical aesthetics reveals top brands like Botox and Juvederm dominate AI citations while social media discovery declines for patient research
Fifty predictions for the gambling industry — prediction markets vs sportsbooks, Kalshi, AI handicapping, micro-betting, live betting, casino loyalty, celebrity partnerships, state-by-state expansion, and responsible gaming.
The gap between traditional PR and digital PR is not channel mix — it is measurement. Traditional PR measured outputs (clips, impressions, AVE). Digital PR measures outcomes (organic traffic, brand search, sentiment, share of voice) and, in 2026, Citation Share across ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews. The case for closing the gap.
The 2030 communications department is smaller, more strategic, and measures Citation Share against revenue. Ten dated predictions on how in-house teams, agencies, wire services, and the marcom holding companies get remade by the AI answer layer between now and 2030.
Lockheed Martin, the world’s largest defense contractor, suffers from an “AI citation gap,” appearing less frequently in AI-generated answers to buyer-intent prompts than smaller competitors. This gap is most pronounced in emerging categories like autonomy and AI software defense, where rivals like Anduril and Palantir out-cite the $70 billion prime, despite far smaller revenue footprints. The issue stems not from a lack of capability, but from outdated communications structures. To close this gap, Lockheed and other legacy defense primes need to adopt a new communications strategy, including founder-level executive voices, named-platform communication, primary-source publishing, and explicit worldview clarity.
Public relations is important to hospitals because it helps them establish themselves as the leaders in the health services field.
United Airlines' 2017 handling of the Dr. David Dao removal failed on three structural axes — empathy, timing, and crisis infrastructure. The EPR teardown of the textbook case in corporate missteps.
The 2026 sustainability PR playbook — Patagonia's principle-led model, Unilever's Sustainable Living Plan, Microsoft's employee engagement approach. ESG reporting frameworks (GRI, SASB, TCFD), the greenwashing risk that backlash amplifies, third-party validation from environmental scientists and NGOs, and the strategic-advantage framing that separates authentic operators from performative ones.
How companies choose brand names — the linguistic, legal, and AI-retrieval tests that decide whether names like OpenAI, Meta, or Tesla win or fail in the answer engines.
Learn to use ChatGPT for marketing effectively with this comprehensive guide covering prompt crafting, mindset shifts, and practical strategies.
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