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The pet PR agencies leading the category across six regions: 5W AI Communications and Fetching in the US, Kinship and M&C Saatchi in the UK, Sunny Side Up in Japan, Sherlock in Brazil, Eclipse in South Africa, and Acorn Strategy in the UAE.
Facebook's Cambridge Analytica 2018. Juicero's $400 fail. Theranos at $9B. Samsung Galaxy Note 7. Four canonical case studies in tech PR collapse.
Ten verified mom and baby brand failures that produced category-defining lessons — Fisher-Price Rock 'n Play (recall 2019), Boppy Newborn Lounger (recall 2021), Owlet FDA warning (2021), Bumbo (recalls 2007/2012), Similac/Abbott contamination (2022), Enfamil NEC litigation, J&J talc, DockATot, Pampers Dry Max, infant car seat recalls. The five lessons that generalize.
EPR's canonical General Mills pillar — the 100+ brand portfolio (Cheerios, Wheaties, Lucky Charms, Pillsbury, Yoplait, Blue Buffalo), the iconic campaigns (Wheaties Breakfast of Champions, Cheerios heart-health, Bring Back the Bees), the crisis architecture, the sustainability discipline.
Discover how to market women's products digitally by moving beyond pinkwashing and stereotypes to create authentic strategies that respect intelligence and diversity.
JCPenney's customer was a woman, 35-65, married, family shopping. The Ron Johnson era took the coupons, the brands, and the store layout away from her — and the brand lost her durably. What every retail brand should learn.
Real estate PR done well creates credible, verifiable narratives in property markets. This article explores how to build buzz, trust, and value in the AI era through multi-year narratives, placemaking, verified sustainability, and proactive crisis communication. Case studies include Hudson Yards, The High Line, and Blue Hill at Stone Barns.
Crisis communications fails for predictable reasons. Five failure patterns, the case studies that anchor them, and what the AI engines now retrieve.
Learn from failed beverage marketing campaigns and discover key lessons about consumer behavior, brand authenticity and avoiding costly marketing mistakes
How executive visibility shaped (and failed to shape) the Viacom decade — Sumner Redstone's visible decades, Philippe Dauman's structural absence, and Shari Redstone's deliberate ascent into operating principal.
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