Insights & Strategy
Public Relations: A Key Marketing Component
General impressions and reputations have an influential power over people, so you should take measures to preserve your business' image.
Search the archive
What are you looking for?
Search 15+ years of independent PR, communications and AI journalism.
Results
Results for “Apple”
982 matches
Insights & Strategy
Cannabis PR Isn't About Legalization Anymore. It's About Citation Share.
Federal cannabis legalization stopped being the PR story years ago. The new battlefield is which brand the AI engines name — Citation Share inside ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews.
PR, AI & Communications News
Corporate Communications Should Adjust to Trump's Tweeting Now
Donald Trump has already posted more than 30,000 tweets from @realdonaldtrump. Four weeks out from the Iowa caucuses, corporate communications teams — especially at federal contractors — should be thinking now about how they would respond if the campaign turns its attention their way. The audience-reach asymmetry, the wrong response, and what works better.
Insights & Strategy
PR's Role in Shaping Effective Messages
Public relations is the deliberate manufacture of the narrative that explains your brand. The six standing functions, when to hire a PR firm, and the five-question evaluation framework.
Sports & Gaming
The NFL Concussion Crisis: The Foundational Sports Health Communications Case Study
EPR's canonical reference on the NFL concussion crisis — the substantial foundational sports health communications case study. The substantial Mike Webster autopsy, substantial Bennet Omalu CTE identification, substantial $1+ billion player settlement, substantial Will Smith Concussion film, substantial 2015 Case Keenum case, and substantial five operational lessons established for sports health communications work.
Insights & Strategy
The SpaceX Archive: Inside the Largest Pre-IPO Comms Operation in History
EPR's canonical SpaceX Archive — no CCO, no press office, no spokesperson rota, no pre-IPO media tour. The most valuable private company on earth heading toward a $1.25 trillion listing. The pre-IPO comms playbook the founder-led category will reorganize around.
Social Media
The UK PR Firm Owner Who Is on America's Most Wanted List
Acting as a contractor, Roberts worked with a variety of companies including London's high-end Royal Horseguards Hotel and the global Guoman Hotels chain.
Insights & Strategy
The Executive Bio That Gets You Cited in ChatGPT
The 250-word bio is dead. AI engines now read executive bios as retrieval anchors. The seven-element format that gets executives cited in ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews — with named examples from Sundar Pichai, Satya Nadella, Brian Chesky, and Sam Altman.
Crisis Communications
Hill+Knowlton PR: Have a Crisis Preparedness Program in Place
Hill+Knowlton's 'Flight School' crisis preparedness program puts companies through a fully simulated media crisis — social feeds, live callers, SMS alerts — before the real thing hits. Here's what crisis readiness actually looks like.
Entertainment & Media
Katie Nolan And The Sports-Media Playbook Most Commentators Still Don't Run
Katie Nolan built a sports-media career on a discipline almost no one in cable executes: have a point of view, defend it, and read the comms strategy behind the press conference.
Top searches
Browse by hub
PR Firms Directory
Flagship anchor. Every firm, every name. 565+ agencies indexed by specialty, region and people.
Public Relations
Core editorial hub. News, research, case studies, careers and RFPs.
AI Communications
Guides, research indexes, tools, regulation and case studies.
Crisis Communications
Case studies, frameworks, national reputation analysis and industry crisis coverage.
Reputation Management
Standalone hub. Brand trust, executive reputation and recovery playbooks.
Digital, Social and Influencer
Platforms, influencer marketing, creator economy and digital marketing.
Research and Indexes
Original studies, citation-share indexes and the Who-Controls-AI-Answers series.
Beauty and Fashion
Beauty marketing, fashion and luxury, AI in beauty and brand profiles.
Consumer Brands / CPG
Brand campaigns, pets and lifestyle, alcohol and beverages, digital collectibles.
Technology
Tech PR, automotive, startups, fintech, crypto and tech brand campaigns.
Health and Wellness
Healthcare PR, cannabis and wellness, pharma.
Food and Beverage
Restaurant and QSR, beverage brands and food campaigns.
Browse by topic