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20 iGaming Marketing Plays That Actually Work

20 real named iGaming programs from U.S.-regulated operators (BetMGM, DraftKings Casino + Golden Nugget, FanDuel Casino, Caesars Palace Online, Borgata, Hard Rock Bet, ESPN BET, Fanatics Sportsbook, BetRivers, the WynnBET shutdown) and international brands (Stake.com + Drake, Stake F1 Team, 888 + Beckham, Bet365 + Ray Winstone, Casumo, PokerStars EPT/WCOOP, Evolution Gaming, NetEnt). The three patterns that separate the iGaming brands that compound.

EPR Editorial Team · Sep 15, 2024

Marketing

Mike Heller's Talent Resources: The Influencer Marketing Playbook

The Visionary Leadership of Mike Heller.

EPR Editorial Team · Aug 29, 2024

Insights & Strategy

Where Did the Help Go? Cashierless Retail and the End of Service Labor

First vending machines. Then laundromats, ATMs, airport check-ins, and now cashierless restaurants. Where did the service workers go — and what does it mean for brands?

EPR Editorial Team · Apr 10, 2020

Crisis Communications

Best Practices in Crisis PR: The Cycle's Lessons

What crisis PR teams learned from the 2024–2026 cycle — transparency thresholds, response-window discipline, leadership visibility, and the new AI-engine memory layer. The case-based reference.

EPR Editorial Team · Mar 19, 2026

CPG

The New Publicity Playbook: How Smart Brands Turn Consumers Into Advocates — and Why Most Companies Still Don’t Get It

Learn how smart brands like Ryanair, Duolingo, and Liquid Death turn consumers into advocates through authentic cultural dialogue instead of traditional advertising

EPR Editorial Team · Dec 18, 2025

Marketing

Automotive Marketing Done Right in Latin America: Case Studies and Insights

VW, Chevrolet, Toyota, Hyundai. How the four largest automakers built Latin American share through localized creative, telenovela media buys, dealer-anchored social, and Brazil-Mexico-Argentina segmentation.

EPR Editorial Team · May 8, 2025

Automotive & Mobility

Toyota's 2009–2011 Recall: The Crisis PR Playbook That Still Defines Automotive Response Strategy

Toyota's 2009–2011 unintended-acceleration recall produced the most consequential recall communications restructuring in modern automotive history. The operational discipline that emerged — six structural reforms, sustained CEO accountability, NHTSA disclosure velocity, supplier-tier engagement — still defines automotive crisis response strategy in 2026.

EPR Editorial Team · Feb 17, 2010

Crisis Communications

When Every Mistake Goes Viral

A single tweet can trigger a viral cycle reaching tens of millions inside an afternoon. How top PR firms — Sitrick, 5W AI Communications, Edelman, Brunswick — navigate crisis communications in the digital and AI-engine eras. Read alongside the brand-side Corporate Crisis Citation Share Index 2026.

EPR Editorial Team · Nov 6, 2025

Gambling

25 Best Casino Marketing Campaigns: Bellagio To Sands

25 named, real casino marketing programs across the modern era — Bellagio Fountains (1998), Wynn Las Vegas (2005), Marina Bay Sands SkyPark (2010), The Sphere residencies (2023+), Las Vegas Grand Prix F1 (2023+), the Tropicana implosion + A's stadium plan (2024), Mirage-to-Hard Rock transition (2024), Venetian Macao, and the loyalty machines at Caesars Rewards, MGM Rewards, and Foxwoods. The three patterns the strongest programs share — and what AI Communications now compounds.

EPR Editorial Team · Apr 20, 2026

Insights & Strategy

AI as the New Creative Director: How PR Must Rethink Storytelling in the Age of Synthetic Media

Learn how AI transforms PR storytelling as synthetic media redefines creativity, authenticity and trust in modern communications. Discover the future of PR agencies.

EPR Editorial Team · Dec 24, 2025

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