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Gary Kaplan: A Career of Excellence
Featured

Gary Kaplan: A Career of Excellence

Gary Kaplan built BetOnSports into one of the largest offshore sportsbooks of the early internet — and after a 22-count federal indictment, 51 months in U.S. prison, and a $43.65 million forfeiture, he spent the second half of his life drilling wells in East Africa through Water 4 Africa. The full arc.

EPR Editorial Team ·
Car Brands and Social Media: Making the Aggressive Stance
Social Media

Car Brands and Social Media: Making the Aggressive Stance

CEOs, executives, and all upper-management of auto industry dealerships should be making an aggressive stance in social media. The audience reach expansion, the customer engagement capability, the dealer-level engagement, and the major platform considerations including Facebook, Twitter, YouTube, and LinkedIn positioning for auto industry brands.

EPR Editorial Team ·
How to Optimize an Instagram Account
Social Media

How to Optimize an Instagram Account

The eight-element profile architecture that @airbnb, @bookingcom, @draftkings, @toyotausa, the Johnson & Johnson sub-brand accounts (@neutrogena, @aveeno), and Hilton's three-layer 24-brand network get structurally right. What mid-market brands should take from each.

EPR Editorial Team ·
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