MARKETING AND COMMUNITY ENGAGEMENT SERVICES FOR THE GREATER HARTFORD TRANSIT DISTRICT
RFP Issuing Office: Greater Hartford Transit District (GHTD)
Procurement Officer: LaShaunda Drake
Contract and Procurement Specialist
Greater Hartford Transit District
One Union Place
Phone: (860) 380-2012
Email: ldrake@ghtd.org
Proposal to be sent to: Greater Hartford Transit District
One Union Place
Attn: LaShaunda Drake
Inquiries Deadline: Wednesday, October 30, 2024 at 12:00 PM
Proposal Due Date and Time: Wednesday, November 13, 2024 at 2:30 PM
SECTION II – TECHNICAL
1. BACKGROUND AND OVERVIEW
The District seeks to procure a qualified marketing and communications firm or firms interested and capable of entering into a contract with the District to assist in the promotion of a variety of its public transportation related services. The firm(s) selected for this work will provide marketing, advertising, web design and content management, social media, print, and other promotion services as necessary to meet the needs of GHTD’s programs run from the District’s two facilities, the Union Station Transportation Center Complex located at One Union Place, Hartford, CT 06103 and the District’s ADA Paratransit Operations and Maintenance Facility located at 148 Roberts Street, East Hartford, CT 06108.
In addition to the District’s operational capacity and service delivery outlined in Section I. General Information, 1. Introduction of this RFP, the District also administers a variety of programs/projects related to public transportation in Connecticut. While these programs/projects change from time-to-time, the agency’s current initiatives include:
1. The provision of transportation services under the American’s with Disabilities Act (ADA) in Connecticut’s Capital Region (ADA Paratransit);
2. The operations of a regional transportation service known as the Encompass Program which also provides regional mobility services for riders with disabilities and seniors in the Capital Region;
3. The management of a Taxi voucher program for ADA eligible riders known as Freedom Ride, which permits riders to travel beyond the current ADA service area and service span;
4. The operation of a pilot Microtransit service known as GHTD Link, providing door-to-door service for residents in select areas of Enfield and East Windsor; and
In addition to the projects noted above, the District also oversees several programs on behalf of the Connecticut Department of Transportation including:
1. The Connecticut Statewide Insurance Consortium for Public Transit Agencies;
2. The Connecticut Statewide Drug and Alcohol Testing Consortium; and
3. Connecticut’s Rural Transit Assistance Program known as RTAP.
The Greater Hartford Transit District has a variety of constituents or markets that it needs to reach with professional engagement materials and using a variety of methods depending on the goals and targets of each effort. Accordingly, some of the outreach and community engagement will be outward and public facing and some will be targeted at specific groups such as transit agencies who participate in any of the programs or consortia.
2. PROJECT SCOPE
The District anticipates the efforts under this program to include, but not be limited to:
• Electronic and Print Newsletters – Material delivered to a variety of target markets related to one or more of the agency’s projects or programs.
RFP #03-025 Marketing & Community Engagement Services (GHTD) Page 11 of 22
• Web Site Modifications – Select ongoing work associated with GHTD’s website Home – Greater Hartford Transit District (www.hartfordtransit.org).
• Social Media Management and Promotion – The design and implementation of special media campaigns using Facebook and Twitter and other platforms to inform and or promote GHTD services.
• Special Events Promotion – Assistance with the development of promotional campaigns and materials for special events.
• Print Material Design – Ongoing editing and creation of a variety of print materials (flyers, brochures, newsletter, and Rider’s Guides.)• Video – Assist in the creative development and production aspects of GHTD’s efforts to promote its services and programs through videos for use on a variety of platforms.
