Women and PR – A Perfect Combination
In 2014, women made up 63% of the specialists in PR from what the Bureau of Labor Statistics reported. 59% of PR management professionals are women, and those statistics may be low according to...
Category: Editorial
Net-connected devices have this to deal with
The internet is a wonderful invention. A way to connect pretty much everyone with most of the information that exists. Want to know the latest on Brexit or climate change or international oil markets?...
New Label challenges long-held allergy warnings
You’ve seen the labels all over the snack aisle: “may contain traces of tree nuts” or “made in the same factory as peanuts” … warnings meant to convey caution to those who may have...
What Accountability Looks Like in Management
Let’s talk about accountability, not what people think it means, but what it should really look like when you’re leading a young, up and coming, company. All too often, especially in young companies, the...
Deeper Method of Marketing: Product Integration
Product integration allows marketers to have more control over how their placements work within television shows or movies. Instead of the product simply being shown on a table, or even being used or eaten,...
How to keep your best people
There’s no doubt about it, keeping the right people is much less expensive than hiring the wrong ones. High turnover is a budget-killing, morale-destroying plague that can bring down even the best business models. So,...
Will the NFL dump Thursday football?
All season people have been lamenting the poor ratings generated by the National Football League live broadcasts. The excuses for this downturn have been legion. From Brady’s DeflateGate to growing frustration with Roger Goodell...
McDonald’s hoping tech brings back customers
The fast food business is changing. Expectations are shifting, and consumers are demanding more quality in less time. Those who think that’s impossible are not likely to survive in the modern fast food marketplace....
For VW, the harshest cuts still coming
It’s getting harder and harder to remember a time when Volkswagen was riding high as the top automaker in the world. Wasn’t that long ago, but it feels like a different world. After a massive...
3 Reasons to Embrace Employee Advocacy Now
I travel a lot and wherever I go, I meet marketers who are looking for new and better ways to reach their audience. One of the things that strikes me is how often these...
