Editorial

Can Glenn Beck reinvent himself as the voice of reason?

Can Glenn Beck reinvent himself as the voice of reason?

Popular media personalities have been all over the map about the recent election. But one who has remained staunchly aligned with his rhetoric throughout is media mogul and perennial outsider Glenn Beck. Owner of The Blaze radio and Internet media brands, Beck has been the face of GOP discontent with

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why-large-corporations-are-centralizing-pr-efforts

Why Large Corporations Are Centralizing PR Efforts

Many multinational corporations that provide products and services easily identified by citizens around the world have begun to centralize their PR efforts. Each corporation or conglomerate is finding their own path to doing that, but clearly, they believe the move will be more effective – both financially and from a

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Burson-Marsteller

Happenings at Burson-Marsteller, WPP PR, Ketchum, and PR in Moscow

New U.S. Healthcare Division Chair at Burson-Marsteller Henry Engleka joins the DC office of Burson-Marsteller as the new chair of the healthcare division. Engleka brings 20+ years of experience in healthcare communication and extensive work in the healthcare field. He worked most recently as a member of the Marketing Steering

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Wonder Woman named UN “ambassador” amid protests

Wonder Woman named UN “ambassador” amid protests

The United Nations created an uproar when it named DC Comics’ Amazon Princess “Wonder Woman” a “special ambassador” in honor of the character’s 75th birthday. The honorific chosen was “Special Ambassador for the Empowerment of Women and Girls” and you might think that would be a positive thing. And it

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Canada Tells America It's Great: A Happy PR Campaign

Canada Tells America It’s Great: A Happy PR Campaign

As our Presidential campaign continues, there have been a lot of doom and gloom feelings and predictions. One of Trump’s campaign slogans has been “Make America Great Again.” Some declare we still are, while others are terrified about the possibilities of conflicts in the Middle East, the Supreme Court turn-over,

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Pfizer Revamps its Public Relations Campaign

Is Pfizer Abandoning NYC?

A recent article in the Wall Street Times rocked the pharmaceutical world by claiming that one of the world’s biggest drug companies, Pfizer, will be leaving its longtime Manhattan headquarters. Headline Only Readers grabbed up this tidbit without reading the rest of the article and claimed the company was leaving

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What Big Data (Not Big Brother) can Mean to the Future of PR

What Big Data (Not Big Brother) can Mean to the Future of PR

Many people are just plain terrified of big data, much as many were of personal computers back in the 1980s. It’s new, it’s different, and it seems incomprehensible. But we’ve progressed as a society, and now we walk around with personal computers connected to the internet, our phones and notepads,

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