I travel a lot and wherever I go, I meet marketers who are looking for new and better ways to reach their audience. One of the things that strikes me is how often these smart people are missing a major selling opportunity right under their noses: employee advocacy. Being the
Popular media personalities have been all over the map about the recent election. But one who has remained staunchly aligned with his rhetoric throughout is media mogul and perennial outsider Glenn Beck. Owner of The Blaze radio and Internet media brands, Beck has been the face of GOP discontent with
Recently, the Paris Agreement to combat climate change was approved as international law. The decision came even as those at the Paris Conference worry that the globe is heating up faster than originally expected. At present, 96 countries have signed onto the deal, which is one step in the attempt
Which package delivery company, Fedex, UPS or DHL has the best economic model for continued success? Here’s a brief analysis of each company.
Public Relations and Marketing strategies for three major nationwide coffee chains: Starbucks, Coffee Bean and Tea Leaf, and Caribou Coffee differ. Starbucks is currently the number one coffee house chain in the world. However, other brands such as Coffee Bean and Tea Leaf (CBTL) and Caribou Coffee or fierce competitors
Many multinational corporations that provide products and services easily identified by citizens around the world have begun to centralize their PR efforts. Each corporation or conglomerate is finding their own path to doing that, but clearly, they believe the move will be more effective – both financially and from a
New U.S. Healthcare Division Chair at Burson-Marsteller Henry Engleka joins the DC office of Burson-Marsteller as the new chair of the healthcare division. Engleka brings 20+ years of experience in healthcare communication and extensive work in the healthcare field. He worked most recently as a member of the Marketing Steering
The United Nations created an uproar when it named DC Comics’ Amazon Princess “Wonder Woman” a “special ambassador” in honor of the character’s 75th birthday. The honorific chosen was “Special Ambassador for the Empowerment of Women and Girls” and you might think that would be a positive thing. And it
As our Presidential campaign continues, there have been a lot of doom and gloom feelings and predictions. One of Trump’s campaign slogans has been “Make America Great Again.” Some declare we still are, while others are terrified about the possibilities of conflicts in the Middle East, the Supreme Court turn-over,
A recent article in the Wall Street Times rocked the pharmaceutical world by claiming that one of the world’s biggest drug companies, Pfizer, will be leaving its longtime Manhattan headquarters. Headline Only Readers grabbed up this tidbit without reading the rest of the article and claimed the company was leaving
