Here are fifteen notable digital marketing failures, illustrating how campaigns can falter due to various reasons: Ronn Torossian founded 5WPR a full service PR and digital marketing agency.
Golin, an IPG agency, has promoted Hollie Pantano to the newly created role of Associate Managing Director, West Coast. Previously an executive director in Golin New York’s brand marketing practice, Pantano joined Golin in 2016 from FleishmanHillard. In her new role, she will collaborate with the Los Angeles and San
Gail Heimann will retire as global CEO of The Weber Shandwick Collective in November, succeeded by global president Susan Howe. Heimann retires after 28 years at the firm, with five as CEO, and led significant transformations during the Covid-19 pandemic. Her leadership saw the creation of The Weber Shandwick Collective (TWSC) and
Finn Partners has acquired Paris-based PR agency Claudine Colin Communication, specializing in arts and culture, effective July 1. The agency will operate as Claudine Colin Communication, a Finn Partners Company, and be part of Finn Partners EMEA under Chantal Bowman-Boyles. It will work with Finn’s art division, Polskin Arts, led by
Razorfish, a Publicis Groupe agency, has launched R-Index, a proprietary data solution developed with Google Cloud. Utilizing Google Cloud BigQuery, Looker Studio, Sensitive Data Protection, and AI tools like Vertex AI, R-Index offers a detailed view of a brand’s marketing performance. Currently piloted with clients like New York Life, R-Index
G&S has acquired MorganMyers, expanding its agriculture and food expertise. MorganMyers will become a wholly owned subsidiary, branded as MorganMyers, a G&S Agency. Its leadership, including president Tim Oliver, will remain, and operations will continue from offices in Wisconsin, Iowa, and remotely. The acquisition, terms undisclosed, brings MorganMyers’ clients in agricultural
Gregory FCA is integrating Yoodli, an AI media and presentation coaching program, into its service offerings. Developed at the Allen AI Institute in Seattle, Yoodli uses advanced multisensory input to coach users on body language and messaging, enhancing effectiveness in media appearances and live presentations. This addition brings Gregory FCA’s total
The HOW Agency, a full-service digital agency under 5WPR, announced that its SEO & SEM campaign for BUILT has won a Shorty Award. The campaign also received an Audience Honoree, awarded to the campaign with the most public votes. As BUILT’s digital agency, HOW revamped their digital strategy to boost
5WPR joins forces with the Ad Council to commemorate Smokey Bear’s 80th anniversary, marking the longest-running PSA in US history. Smokey’s timeless “Only You Can Prevent Forest Fires” reminder remains critical, with humans causing nearly nine in ten wildfires, especially in today’s parched forests. The Ad Council, USDA Forest Service, and
5WPR joins forces with the Ad Council to commemorate Smokey Bear’s 80th anniversary, marking the longest-running PSA in US history. Smokey’s timeless “Only You Can Prevent Forest Fires” reminder remains critical, with humans causing nearly nine in ten wildfires, especially in today’s parched forests. The Ad Council, USDA Forest Service, and
