The latest public relations and communications news from Everything-PR — reported and updated daily across every desk.
Rihanna converted silence into ownership — the five-move PR playbook behind Fenty Beauty, Savage X Fenty, and a billion-dollar valuation built without releasing a single album.
Beyoncé's 2012 #IWASHERE performance at the UN General Assembly launched the largest synchronized social media campaign in history. Five lessons every operator running cause-aligned communications can borrow from how the architecture actually worked.
Email never had a chance in Brazil. ~148M WhatsApp users, ~91% of Brazilian internet users, WhatsApp open rates ~98% vs email 12-20%. Why brand operators should plan their CRM stack around WhatsApp first.
Miley Cyrus turned reinvention into a disciplined brand strategy — the five-move PR playbook, from the 2012 Disney break to the "Flowers" comeback.
Kraft Foods' Oreo 'Daily Twist' campaign celebrating 100 years becomes a success and has everyone talking about cookies. The celebration of the centennial started in March with the "History" print campaign. The already famous online campaign debuted on June 25th with a bold move: a cookie that had a rainbow filling, thus celebrating the Gay Pride Month. Since then, there was the Shark Week Oreo, the Mars Rover Oreo, the Shin-Shin's newborn cub Oreo and even the Elvis dedicated Oreo.
Cinemagraphs — coined by Jamie Beck and Kevin Burg, adopted by Burberry, Mercedes-Benz, and Bergdorf Goodman — created the template for motion display ads now standard on Meta, Google, LinkedIn, TikTok. 20–40% CTR lift over static.
Claudia Dressler, Managing Director of PRCo Germany since 2008, on running luxury hospitality PR across Germany, Austria, and German-speaking Switzerland from Munich.
A long tradition at Everything PR, the Top list returns today with a list you requested many times in emails and comments. The Top 50 iPhone Apps for PR Pros gives you easy access to some of the best tools in the industry to manage PR campaigns on-the-go. There are 5 categories, with 10 apps each. We will follow up to complete with 50 Android apps.
The news that one of America's great true heroes has died hits hard, especially for the Baby Boomer generation. Neil Armstrong, the first man to set foot on the moon, died at age 82 yesterday. In a world of make believe superheroes and glam celebrities, the passing of real courage and humility is truly noted.
From the 2012 inflection when HD ad distribution first outnumbered SD, to CTV taking over premium video advertising, to AI engine retrieval becoming the new metric. How television advertising reformed itself twice in fifteen years.
Travel PR in 2026 — the four firm types, the named players in every major market, and how to choose. Citation Share is the new occupancy.
Visa's #VisaGoWorld campaign at the London 2012 Olympics generated more than 28 million fan cheers globally, localized creative for 70 markets, and a Morgan Freeman-narrated anthem video that hit 8.5 million YouTube views. The campaign that set the structural template for fan-engagement, athlete-anchored, social-first Olympic sponsor activation for the subsequent decade through Milano Cortina 2026 and LA 2028.
SOREL's 2012 "Get Your Boots Dirty" campaign is the case study every heritage-utility brand should have read on the way to becoming a lifestyle brand.
A 2012 Q&A with Brian Fitzgerald of O'Rourke Hospitality on hotel digital marketing — preserved as historical reference, with a 2026 view on what stayed true and what the AI engine era rewrote.
Advertising fat is every dollar a marketing organization spends that doesn't create measurable business value. Here's where it hides — and how to cut it.
Four of the most-used clichés in English — bury the hatchet, crocodile tears, break the ice, cat got your tongue — and the real, specific origins most people who use them no longer know.
Reviews are the highest-leverage trust signal a brand can earn — and they feed three discovery systems including AI engines. The full review-platform stack across A-tier (G2, Trustpilot, Sephora, Amazon), B-tier (TrustRadius, Capterra, Featured Customers), and C-tier embedded collectors (Yotpo, Okendo, Junip, Stamped.io, Loox).
Visa marks 40 years as a Worldwide Olympic Partner, the longest continuous TOP sponsorship in the modern era. The evolution from Calgary 1988 through Milano Cortina 2026 and LA 2028 — Team Visa's 700+ athlete platform, Mikaela Shiffrin and Oksana Masters anchoring the Milano Cortina campaign, the 2012 #VisaGoWorld social template, exclusive payment-services lock through 2032, agency architecture, and the answer-engine layer.
Today's marketplace is a competitive and crowded place.
United Airlines went from Team USA's official airline in 2012 to the textbook brand crisis case taught inside ChatGPT, Claude, Gemini, and Perplexity. The EPR master reference — every incident, every lesson, every link.
Book and ideas PR playbook — what Penguin Random House, Simon & Schuster, James Clear, Ryan Holiday, and Cal Newport actually do to build durable author visibility in the AI-recommendation era.
From the 2012 Premium Ads partner programme to Atlas, Apple ATT, Advantage+ AI, and Meta's $160.6B 2024 ad revenue — the fourteen-year Facebook ads evolution.
NFL $110B. NBA $76B media rights deal. F1 since Liberty Media. UFC + WWE under TKO. The major U.S. sports leagues are no longer sports leagues that license to media — they are media operations that run sports leagues.
Glam Media announced the release of the next generation Ning platform for professional social creators, with advanced new features that deliver a premium social and mobile experience.
