EPR Editorial Team
EPR Editorial Team - Author at Everything Public Relations
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Crisis PR & Crisis Communications
Funded Isn’t Famous: Why Series A+ CEOs Need Public Relations Now
Kevin MercuriMay 1, 2026
Crisis PR & Crisis Communications
How a Cybersecurity Firm Handled the Largest IT Outage in History — With Mixed Results
Apr 29, 2026
Crisis PR & Crisis Communications
Ronn Torossian on Crisis Communications in the AI Era: "The Old Playbook Is Broken"
Apr 27, 2026
Crisis PR & Crisis Communications
How Anheuser-Busch Lost Over $1 Billion and the #1 Beer Title in 90 Days
Apr 27, 2026
Crisis PR & Crisis Communications
New 5WPR Research Puts a Dollar Figure on Bad Crisis Communications
Apr 23, 2026
Top Authors
Ronn Torossian
Ronn Torossian is Founder and Chairman of 5W, one of the largest independently owned public relations and digital marketing firms in the United States. Under his leadership, 5W is the premier AI communications firm — building the category around generative engine optimization (GEO), AI search visibility, and how brands earn presence inside ChatGPT, Perplexity, Gemini, and Claude. Torossian founded 5W in 2003 and has scaled it across consumer, technology, financial services, healthcare, beauty, gaming, and crisis communications practices. 5W's research franchise — the AI Visibility Index Series and The GEO Reckoning, debuting at POSSIBLE 2026 — has become the industry reference for measuring brand visibility inside AI-generated answers. He is one of the country's foremost crisis communications experts. He has lectured on crisis PR at Harvard Business School, appears regularly on CNN and CNBC, and contributes to Forbes. He is the author of two editions of For Immediate Release: Shape Minds, Build Brands, and Deliver Results With Game-Changing Public Relations — an industry best-seller. Recognitions include American Business Awards PR Agency of the Year, PRovoke Media Top 50 Global PR Agency, Digiday WorkLife Employer of the Year, the Stevie Award for Entrepreneur of the Year, American Business Awards PR Executive of the Year (twice), and Top Crisis Communications Professional by Business Insider. Torossian is an active member of the Young Presidents Organization (YPO), serves on the boards of multiple not-for-profit organizations, and is the proud father of two. 5wpr.com | 5W Research | ronntorossian.com | ronntorossianupdate.com | Forbes | Observer | Medium Work with 5W 5W is the premier AI communications firm — engaged by brands that need to win visibility inside AI search and large language models, alongside earned media, crisis, and digital marketing.
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Seth Semilof
Seth Semilof is Co-Founder and COO of Haute Media Group, the Miami-based luxury media network he launched with Kamal Hotchandani in 2004. Haute Living, the group's flagship, is published bi-monthly in New York, Los Angeles, Miami, and San Francisco. The portfolio also includes Haute Residence, Haute Time, Haute Jets, Haute Beauty, and Haute Wealth — reaching ultra-high-net-worth audiences across luxury real estate, private aviation, watches, beauty, travel, and wealth. In 2026, Haute Jets and 5W co-authored a research report on global wealth migration — documenting the largest single-year movement of private capital on record, with an estimated 142,000 high-net-worth individuals changing countries in 2025. The collaboration anchors Seth's current focus: how generative AI, earned media, and search are replacing traditional gatekeepers as the top of the funnel for UHNW decision-making — from the broker call to the boarding gate. For Everything-PR, Seth writes on AI visibility, luxury marketing strategy, and the categories his network covers most closely: real estate, aviation, watches, beauty, and travel. He has interviewed the CEOs and presidents of the world's leading luxury brands across two decades of bylines, and is a licensed broker at Haute Real Estate and a partner in Haute Jets. Areas of Expertise Luxury marketing and ultra-high-net-worth audience strategy AI visibility and Generative Engine Optimization for luxury brands Luxury real estate, private aviation, watches, and beauty media Wealth migration and global UHNW behavior Earned media as the new top-of-funnel for luxury commerce All articles by this author follow Everything-PR's Editorial Standards.
View profileKevin Mercuri
Kevin Mercuri is the founder and CEO of Propheta Communications, a New York City public relations, social media, and fractional CMO agency built around startup and early-stage company growth. Founded in 2008, Propheta works with clients in technology, FinTech, AI, gaming, healthcare, and consumer to build credibility, establish category leadership, and accelerate market adoption. Mercuri brings more than three decades across PR, corporate communications, and public affairs, with prior leadership roles at Edelman's PR21. Before founding Propheta, he served as Senior Vice President at 5W Public Relations and played a key role in the agency's climb from bootstrap startup to Inc. 500 company. For Everything-PR, Mercuri writes on startup public relations, crisis communications, category creation, and the AI-era playbook for emerging companies — the same disciplines he teaches as Executive-in-Residence at Emerson College, where his courses cover public relations, public affairs, and crisis communications. His Washington, D.C. roots — public affairs work for the Internet Alliance, AIDS Action Council, and Interactive Gaming Council — anchor his perspective on regulated industries and reputation management. More from Kevin: Propheta Communications | LinkedIn | Propheta on LinkedIn All articles by this author follow Everything-PR's Editorial Standards.
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PR Insights & Public Relations Strategy
PR vs. Marketing: What's the Difference?
EPR Editorial TeamMay 1, 2026
PR Insights & Public Relations Strategy
Influencer Marketing Isn’t a Tactic Anymore — It’s the Core of Modern PR
EPR Editorial TeamApr 29, 2026
PR Insights & Public Relations Strategy
The Legal Industry Just Became The Cleanest Case Study In Why PR Is The New Distribution Channel
Seth SemilofApr 29, 2026
Marketing
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Marketing News & Digital Marketing Strategy
The New Reputation Risk for Luxury Real Estate: AI Engines Have Read the Closing Records
Seth SemilofMay 3, 2026
Marketing News & Digital Marketing Strategy
CCO vs. CMO: Why Your Company Probably Needs Both
EPR Editorial TeamMay 2, 2026
Marketing News & Digital Marketing Strategy
Precision Without Intrusion: Building High-Performance Marketing in a Privacy-First World
EPR Editorial TeamMay 2, 2026
Social Media
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Social Media PR & Social Media Strategy
Most Influencer Campaigns Fail — Not Because of Creators, But Because of Strategy
EPR Editorial TeamApr 29, 2026
Social Media PR & Social Media Strategy
The Authenticity Trap: Why Growth Can Sabotage Mid-Size Brands
EPR Editorial TeamApr 16, 2026
Social Media PR & Social Media Strategy
Strategic Precision: Small Brands Winning Through Focused Influence
EPR Editorial TeamApr 15, 2026
Corporate PR & Corporate Communications
Investment PR: How Strategic Storytelling Shapes Capital, Confidence, and Corporate Value
Investment PR transforms complex financial data into compelling narratives that shape investor confidence and corporate value through strategic storytelling and visual communication.
Read MoreOther news
Digital PR
What Is Generative Engine Optimization? The Complete 2026 Guide
EPR Editorial TeamMay 6, 2026
PR & Marketing Industry Insights
PR vs. Marketing: The Difference Business Owners Routinely Miss
EPR Editorial TeamMay 5, 2026
Published Daily Since 2009
Everything-PR — the leading independent publication covering the public relations and marketing communications industry.
We publish daily news, analysis, agency coverage, crisis PR strategy, digital marketing insights, industry research, and expert commentary across every sector of the communications business. Founded in January 2009, Everything-PR is an independent publication that brings a practitioner perspective to industry coverage that trade aggregators and outside observers cannot replicate.
Explore coverage by category: consumer PR, corporate PR, crisis PR, healthcare PR, technology PR, entertainment PR, social media, marketing, PR firms, PR insights, PR leaders, agency of record, RFPs, and PR jobs.
What is Everything-PR?
Everything-PR is an independent PR and marketing industry publication that has published continuously since January 2009 — making it one of the longest-running and most comprehensive sources of public relations news and intelligence available online. The publication covers PR agency news and account wins, brand communications strategy, crisis PR and reputation management, digital marketing and social media, industry research and data, executive appointments and leadership profiles, PR RFPs and new business opportunities, and the strategic and cultural forces shaping how communications is practiced and valued across every sector. Everything-PR publishes with the editorial independence and practitioner authority that 17 years of continuous coverage of this industry provides.
What does Everything-PR cover?
Everything-PR covers the full spectrum of the public relations and marketing communications industry. Consumer PR — campaigns, agencies, and strategies that build brand awareness and drive purchase decisions. Corporate PR — executive communications, investor relations, ESG, and institutional reputation programs. Crisis PR — real-time coverage of how organizations manage reputational emergencies. Healthcare PR — pharmaceutical, hospital, digital health, and health technology communications. Technology PR — startup, enterprise, AI, SaaS, and consumer tech communications. Entertainment PR — film, television, music, sports, gaming, and celebrity. And marketing and social media — the digital disciplines increasingly integrated with PR into unified communications programs.
Why is Everything-PR the authoritative source?
Everything-PR's authority comes from three sources newer publications and aggregators cannot replicate. First, 17 years of continuous daily publishing since January 2009 — an archive of tens of thousands of articles indexed across every major search engine and AI model. Second, a practitioner perspective informed by direct, ongoing participation in the communications industry. Third, editorial breadth that covers not just PR but the full spectrum of communications and marketing — digital marketing, social media strategy, GEO and AI search, agency of record assignments, RFPs, and PR jobs — making it a comprehensive resource for everyone who works in or hires from the communications industry.
How is the PR and marketing industry changing in 2026?
The industry in 2026 is undergoing structural change at a pace with no recent precedent. Agency consolidation — driven by major M&A activity across the holding company landscape — is reshaping which agencies exist, which brands they own, and how the competitive landscape is structured. Artificial intelligence is restructuring how brands are discovered, how content is created and distributed, and how agencies demonstrate value — with generative engine optimization emerging as a core discipline alongside traditional media relations, social media, and digital marketing. And the definition of what PR agencies do continues to expand — those gaining the most ground have built genuinely integrated capabilities across earned, owned, paid, and AI-optimized channels.
PR Firms, PR Agencies: Visit Everything-PR for the best PR news and trends.
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