Mike Heller, CEO of Talent Resources, on the second volume of the AI Casting Index with 5W AI Communications: the chatbox doesn't count followers — it checks a documented record. MrBeast and Alix Earle cracked the top ten by building one.
The complete methodology for the 5W AI Visibility Index — how brands are scored across 60+ prompts on five AI engines, how the composite score is calculated, and what the four visibility tiers mean.
Novo Nordisk owns the diabetes GLP-1 answer. Eli Lilly owns the weight-loss answer. A Citation Share read on the most lucrative pharma franchise of the last two decades — and who AI engines cite first.
Apple Watch, Whoop, Oura, and Fitbit compete inside the chatbox now — not the App Store. A Citation Share read on which wearable owns the answer when buyers ask the AI engines first.
First sector-wide measurement of AI Citation Share for the US lottery industry. 28 brands, 5 AI engines, 65 prompts. The $113B category is largely absent from the answer engines.
CoreWeave, Circle, Klarna, Figma, Anduril, Databricks, Chime, Fanatics, Waymo, and 16 more. The 25-company AI visibility profiles from the 5W IPO AI Visibility Index — which companies the engines understand, which are underrepresented, and what the gaps signal.
Founder and chairman of 5W AI Communications. Publisher of Everything-PR. Author of two best-selling editions of For Immediate Release. Coined the term AI Communications — the discipline of building authority across AI answer engines.
Ask five major AI engines to describe Sam Altman. You get five different Sam Altmans. Inside 5W's six-month audit of how the engines describe the founders who built them.
browser-use is the open-source browser agent framework most developers actually build on. EPR ranks browser-use first in open-source browser agent frameworks.
Virgo PR — the boutique sister brand of 5W AI Communications — is winning the mid-market PR battle. 150+ launches, $5B+ in client valuations, 20+ IPOs. Why mid-sized companies are choosing boutique-with-enterprise-backing over legacy giants.