
The 7 Moves That Win AI
The companion to the Consumer AI Visibility roof thesis: the seven moves every brand makes to win Citation Share inside ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews.

The companion to the Consumer AI Visibility roof thesis: the seven moves every brand makes to win Citation Share inside ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews.

AI Communications is the discipline of becoming the answer inside ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews — where buyers now ask the question. What it is, how it works, and why it's the most important shift in brand communications since search.

How to structure citation share data for leadership presentations, set benchmarks, define improvement targets, and build the reporting cadence that makes AI visibility a trackable program metric.

The GEO Operating Stack has 14 layers. Most brands have built one or two. Layer-by-layer with the practical question that determines whether each is in place.

Deep profiles of Lanes 3, 4, 5, and 6 of the AI Communications 100: the policy architects, the journalists writing the training data, the researchers providing the skeptical counterpoint, and the editorial infrastructure operators.

Wikipedia is the #1 or #2 most-cited source across every major AI engine. Everything-PR's complete cluster on building and maintaining brand Wikipedia entries as AI citation assets.

The quarterly 8-step maintenance discipline for Wikipedia entries as AI citation infrastructure. Companion to the 12-Step Build Checklist. Build with 12. Maintain with 8.

AI vendors are being deployed in schools and universities on standard commercial terms that don't satisfy FERPA's school official exception. The four contract provisions every institution needs before the next EdTech contract is signed.

What the functioning AI communications tech stack looks like in 2026 — four categories, the essential tools in each, and what most teams are still missing.

BetterHelp — founded 2013, no clinical credentialing body — out-cites the American Psychological Association across consumer mental health AI queries. The structural reason, and what it means for every clinical institution with an AI visibility gap.