AI Visibility
The 7 Moves That Win AI
The companion to the Consumer AI Visibility roof thesis: the seven moves every brand makes to win Citation Share inside ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews.
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AI visibility
AI Communications
What Is AI Communications?
AI Communications is the discipline of becoming the answer inside ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews — where buyers now ask the question. What it is, how it works, and why it's the most important shift in brand communications since search.
Generative Engine Optimization (GEO)
Citation Share Measurement & Reporting: The 12-Month Playbook
How to structure citation share data for leadership presentations, set benchmarks, define improvement targets, and build the reporting cadence that makes AI visibility a trackable program metric.
Generative Engine Optimization (GEO)
The GEO Operating Stack: 14 Layers
The GEO Operating Stack has 14 layers. Most brands have built one or two. Layer-by-layer with the practical question that determines whether each is in place.
AI Communications
The AI Communications 100: Policy, Journalism, Research & Editorial Infrastructure
Deep profiles of Lanes 3, 4, 5, and 6 of the AI Communications 100: the policy architects, the journalists writing the training data, the researchers providing the skeptical counterpoint, and the editorial infrastructure operators.
AI Visibility
The Wikipedia & GEO Hub
Wikipedia is the #1 or #2 most-cited source across every major AI engine. Everything-PR's complete cluster on building and maintaining brand Wikipedia entries as AI citation assets.
AI Visibility
The Quarterly Wikipedia AI Audit — 8 Steps (Companion to the 12-Step Build)
The quarterly 8-step maintenance discipline for Wikipedia entries as AI citation infrastructure. Companion to the 12-Step Build Checklist. Build with 12. Maintain with 8.
Education & EdTech
The FERPA Problem With AI Vendors: A Framework for Institutions
AI vendors are being deployed in schools and universities on standard commercial terms that don't satisfy FERPA's school official exception. The four contract provisions every institution needs before the next EdTech contract is signed.
AI Communications
AI Comms Tools Audit 2026: The Stack Every Team Should Run
What the functioning AI communications tech stack looks like in 2026 — four categories, the essential tools in each, and what most teams are still missing.
Healthcare
The Mental Health Citation Gap
BetterHelp — founded 2013, no clinical credentialing body — out-cites the American Psychological Association across consumer mental health AI queries. The structural reason, and what it means for every clinical institution with an AI visibility gap.