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Crisis Management Has an AI Problem. One Firm Is Building the Infrastructure to Fix It.
Crisis Communications

Crisis Management Has an AI Problem. One Firm Is Building the Infrastructure to Fix It.

Traditional crisis management playbooks are failing in the age of AI. 5W AI Communications is building new infrastructure to address the "retrieval problem" where AI tools like ChatGPT and Gemini shape public perception. Their approach combines earned media, Generative Engine Optimization (GEO), and AI-visibility measurement to proactively manage a brand's presence in AI answers before a crisis hits.

EPR Editorial Team ·
What Is Nous Research? Inside the AI Lab Behind Hermes
AI Communications

What Is Nous Research? Inside the AI Lab Behind Hermes

Nous Research is an independent AI lab focused on agent infrastructure, model post-training, and open-weight model work. Their recent Hermes project, a harness for Claude Code, has brought them unexpected attention. This article profiles Nous Research, explains what Hermes does, and explores why the lab is building on top of another company's coding agent.

EPR Editorial Team ·
ChatGPT Is Writing Your Reputation. You Didn't Get a Vote.
Crisis Communications

ChatGPT Is Writing Your Reputation. You Didn't Get a Vote.

When someone asks an AI tool about your company, it returns a confident, composed answer — and that answer shapes a decision: a purchase, an investment, a hire. Most brands do not know how the answer is built, or what it currently says. Both gaps are now reputation risks. This article explains how AI tools decide what to say about your brand, the factors that influence their answers, and why an unwatched answer can pose a significant crisis risk for companies.

EPR Editorial Team ·
Your Media List Is Wrong
Insights & Strategy

Your Media List Is Wrong

The media list has been the operational backbone of media relations for decades. New factors related to AI surface visibility, newsletter publishing, and shifting outlet authority require updating how lists are built and maintained. This article explains how to build a better media list for the AI era.

EPR Editorial Team ·