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The AI Casting Call: What Talent Should Do About It
Entertainment & Media

The AI Casting Call: What Talent Should Do About It

AI is now the first step in casting calls, generating ranked lists of potential campaign faces. A new study, the "AI Casting Index," reveals that AI recommends documented talent due to a "Structure Premium." This means actors and athletes dominate recommendations, while many creators are overlooked because their careers primarily exist within feeds, not documented public records. To adapt, creators must build a verifiable public footprint beyond their content. Brands must also understand the limitations of AI-driven casting.

Michael Heller ·
Luxury Isn't on the AI Shelf
Luxury

Luxury Isn't on the AI Shelf

Twenty years ago we launched Haute Living into the last viable print luxury market in America. Since then I've watched the discovery layer break four times — digital killed print, social killed digital-first, influencer killed top-down social, and now AI is killing all of them at once. Seven months into a shift most PR peers won't name for another year.

Seth Semilof ·
Social Media's Role in Consumer PR: From Reach Channel to Recommendation Signal
CPG

Social Media's Role in Consumer PR: From Reach Channel to Recommendation Signal

Social media’s role in consumer PR has evolved from a broadcast channel to a critical recommendation signal. The old reach model is obsolete due to declining organic reach. The new recommendation model emphasizes the conversation around brands, including creator content, user posts, and reviews, which influence consumer opinions and AI evaluations of brand quality. This shift means PR must now foster valuable conversations rather than just broadcasting messages.

EPR Editorial Team ·
The Consumer PR Funnel in 2026: The AI-First Buyer Journey
AI Communications

The Consumer PR Funnel in 2026: The AI-First Buyer Journey

The consumer PR funnel gained a new first stage in 2026: the AI query. Before a shopper reaches search or a store, they ask ChatGPT, Claude, Perplexity, or Gemini what to buy and receive a shortlist. A brand absent from that shortlist exits the funnel before it formally begins. Earned coverage now serves two functions — it drives human awareness and supplies the source material AI engines use to assemble the shortlist. The AI-First Funnel has four stages: AI query, verification, consideration, and purchase. Effective PR now needs to be structured and written for both human understanding and AI retrieval.

EPR Editorial Team ·
Why AI Systems Trust Certain Sources
Insights & Strategy

Why AI Systems Trust Certain Sources

Article explores the five mechanics that explain why AI systems trust certain sources over others, including identification, extractability, corroboration, recency, and independence. It explains why machine readability matters, why structured databases win, why corroboration builds retrieval confidence, and why forums and reviews are often favored by AI.

EPR Editorial Team ·