APCO Worldwide

PR Students Called to Participate in Video Storytelling Contest with $2,500 Cash Prize

2013-04-03 by Almaz
A video storytelling contest for students considering a career in PR/Marketing

U.S. college students interested in a career in public relations now have the chance to show just what they've got. The Council of Public Relations Firms invites students to a video storytelling contest. Participants have the chance to win a $2,500 cash prize, an expense paid trip to New York City for the winning video’s premiere at the Council’s October 23rd member dinner; one-on-one meetings with three Council member firms while in New York, and online visibility on prfirms.org. The contest, inspiredly named Take Flight with PR, invites students to finish persuasively and creatively the sentence: “ A Career in... Read More >

APCO Worldwide vs. Waggener Edstrom: Twitter Showdown

2013-02-17 by Richard D. Pace
Margery Kraus versus Melissa Waggener Zorkin

Edelman, APCO Worldwide, Waggener Edstrom, Ruder Finn, W2O Group, Weber Shandwick, Fleishman-Hillard, Burston Marsteller, and MWW PR, these companies sit at the top of the public relations food chain with some others. But just how competitive are these and others when it comes to their digital footprint? We have discussed this many times, but only now can we present them using visual.ly to enhance the results visually. Here are our first two super powers in the real of PR, in all their Tweeted glory. For a brief evaluation, please scroll to the bottom. -- Apco Worldwide Versus Waggener Edstrom on Twitter... Read More >

The APCO Worldwide Formula to Becoming a Global Leader in PR

2013-01-24 by Archie Obrien
APCO formula for Champion brands

In an age when customers and stakeholders expect more than ever from companies; in a time when people scrutinize what companies do much more than they did only a few years back; only savvy brands can expect to grow, and make a positive impact on their audiences. APCO Worldwide defines the savviest of all as Champion Brands, and shows you the road to become one, with a first-of-its-kind global study that measures the brand strength of nearly 600 of the world’s largest public and private companies, and identifies the top 50 of them all. [caption id="attachment_40171" align="aligncenter" width="585"] APCO identifies... Read More >

APCO Tags Mike Tuffin for D.C. Leadership

2012-06-03 by Almaz
Mike Tuffin

Last week, APCO Worldwide announced veteran Mike Tuffin, executive vice president of America's Health Insurance Plans (AHIP), as taking over as managing director of the firm's headquarters in Washington, D.C., on June 25th. APCO, perhaps the most influential PR group in the US Capital, evidently tagged Tuffin for his vast expertise and influence in the healthcare sector. Prior to joining AHIP, Tuffin was VP of APCO, having helped launch a flagship pharmaceutical industry prescription assistance campaign, as well as directing a coalition backed major retirement security initiative backed. He also served as senior director of strategic communications at the Pharmaceutical... Read More >

APCO Worldwide’s Margery Kraus: A PR Profile

2011-08-23 by Archie Obrien
Margery Kraus

An Everything PR News Feature: Margery Kraus of APCO Worldwide. Continuing our series of interviews with leaders in the PR industry, we have already heard from several of the world's most influential executives. Today, Everything PR News has the distinct pleasure of talking with Margery Kraus, Founder and CEO of APCO Worldwide. In this candid interview, one of the world's most esteemed communicators offers the kind of guidance we so often only hear about, rather than experience firsthand. The world stage, communication in the digital age, success, direction, the path we are all on, every day we all have at... Read More >

Bill Richardson Joins APCO Worldwide

2011-02-24 by Aaron Sarno
Bill Richardson APCO

Former New Mexico governor Bill Richardson has joined APCO Worldwide as the chairman of the firm's executive advisory service, Global Political Strategies (GPS), where he will assist in providing counsel to companies and institutions at the highest levels as they globalize their activities. "Gov. Richardson has a unique combination of local, state, congressional, executive branch and foreign policy experience gained through high-level diplomatic and political posts held throughout his career," - said APCO founder and CEO Margery Kraus. "Given his strong leadership qualities, his extraordinary achievements in government and business and his global knowledge and experience, we know he's the right... Read More >

APCO Worldwide PR Firm and a Final Fantasy of Malaysia

2010-09-13 by Richard D. Pace
APCO Public Relations Worldwide

Margery Kraus' APCO Worldwide is without a doubt the boldest PR firm on this planet. Why? Well, for the right price the world's most renowned crisis intervention heroes will evidently represent anyone. What's APCO's travail this time? Malaysia is all in the soup over their variant of political Seppuku, APCO has to re-brand the country no less. Malaysia these days seems like anything but a moderate and stable nation. From church burnings to caning young girls, Malaysia's divisions seem light years away from resolution. As a result of these perceptual woes, investing in the country these days resembles American dealings... Read More >

The Financial World Finally Pulls out the Big PR Guns

2010-03-25 by Almaz
financial services roundtable everything-pr

The leaders of the financial world have gathered together, discussed and decided it was finally time to worry about their image and start having conversations with those they want as customers. The Financial Services Roundtable, a group representing 150 of the largest institutions in the financial industry, with members such as JP Morgan Chase or Citigrup, decided the time for action was now. It took big banks and insurance companies almost two years from the first signs of crisis and economic collapse to stop relying on lobbying alone and finally call PR hot shots to help out with their shattered... Read More >

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