Gen Z is now the fastest-growing traveler demographic. Their values, behaviors, and decision processes are genuinely different from previous generations — not just in channel preference, but in what travel means to them. Here's what that means for travel marketing.
Trust is the only durable brand asset universities have. Authenticity in the era of social-media transparency, faculty visibility, and student-generated content reshapes how the higher education brand actually compounds.
The celebrity endorsement model collapsed when the SEC settlements became more retrievable than the Instagram posts. Kendall Jenner's Fyre payout, Kim Kardashian's $1.26M EthereumMax fine, the FTX celebrity wipeout and the Howey Test behind it, the Lohan/Mayweather/Khaled SEC settlements, and what works instead.
Taylor Swift bought back her masters from Shamrock Capital for $360 million in May 2025, ending a six year dispute with Scooter Braun. Here is the PR mechanics behind the win.
