RFP, Public Relations, Marketing, Social Media and more!
To achieve healthy hair, it’s important to know your hair type and use suitable products. Many consumers struggle to identify their hair type and choose appropriate products. Brands can educate customers aboutdifferent types of hair and guide...
The beauty and makeup industry has two main segments: luxury and budget. Luxury makeup brands are expensive and higher-end, while budget brands are more affordable. These segments target different audiences, requiring unique marketing strategies to reach...
For consumers today, sustainability is important, and they are willing to switch loyalties to reduce environmental effects. They are adopting a green mentality and are looking for natural and organic ingredients. The beauty industry...
The pandemic has drastically changed the public relations industry, which means beauty brands -mainly indie beauty brands- had to find different ways to boost awareness. Many beauty brands started utilizing strategies such as SMS...
Beauty PR has never been more important for beauty brands. The industry has changed considerably in recent years, and the beauty press is often the first place that consumers turn to for honest product...
The beauty and cosmetic industry has thrived on its ability to use a myriad of tools to target specific audiences with specific messages. With the competition for customer loyalty intensifying, customers who stick around...
