Insights & Strategy
PR Lessons from Bill Gates
These skeptics were often quoted in the media, and it seemed they had a lot of influence over prospective customers.
Tag
Bill Gates
Technology
Pam Edstrom (1946–2017): The Architect of Microsoft's Image
Pam Edstrom, co-founder of WE Communications and Microsoft's first PR director, died March 28, 2017, at age 71. She shaped the public image of Microsoft for more than three decades and built the modern playbook for technology public relations.