Marketing
How to Measure Brand Equity
Brand equity now spans recognition, Citation Share inside AI engines, sentiment in reviews, and search velocity. The 2026 measurement framework — what to track, what to ignore.
Tag
branding
Insights & Strategy
PR's Role in Rebuilding Brand Trust
In today's fast-paced world, consumer trust could be a 'make or break' factor for a brand.
Marketing
Employer Branding in 2026: The Working Reference
Employer branding in 2026 — what it is, the companies that demonstrate it at scale (Salesforce, HubSpot, Patagonia, Anthropic, Stripe, Costco), and the five disciplines that compound: substantive values authenticity, executive visibility, employee-generated content, sustained content production, and AI engine retrieval. Why it matters more in 2026 than 2018.
CPG
How Brands Can Be More Customer Centric
Brands that prioritize customer focus have a higher chance of success in today's competitive business landscape.
CPG
How to Create a Relatable Brand for Consumers
A relatable brand is crucial for connecting with a target audience and building lasting relationships.
Marketing
Color Formulas in Branding
Companies use brand color formulas to create a cohesive visual identity that resonates with their target audience and strengthens brand recognition.
Marketing
Why Your Packaging is Vital in the Snack Category
Snack packaging plays a vital role in the snack industry, and it can make or break a product's success.
Social Media
How to Create Your Brand's Voice on Social Media
Nike, Coca-Cola, Apple, Starbucks. Brand voice vs. brand tone — defined, compared, and applied across social media channels.
Insights & Strategy
How Tarte's Response to their Dubai Trip Is a Win For The Brand
Tarte Cosmetics took 50 beauty influencers and their plus-ones on a three-day Dubai trip to launch Maracuja Juicy foundation, in collaboration with Sephora Middle East. The trip generated nearly 30M views on TikTok hashtag #TarteDubaiTrip and 180M on #TrippinWithTarte — and a sharp public debate that founder Maureen Kelly responded to head-on. The canonical case study in influencer-trip ROI.
Marketing
Market Positioning: The Discipline and the Frameworks
EPR's Market Positioning pillar — the working definition, the canonical frameworks (Ries and Trout, Crossing the Chasm, Blue Ocean, Category Design), the five positioning decisions, and what governs whether positioning compounds.