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Companies use brand color formulas to create a cohesive visual identity that resonates with their target audience and strengthens brand recognition. These formulas consist of previously defined color codes. There are several different color...
Snack packaging plays a vital role in the snack industry, and it can make or break a product’s success. Packaging needs to stand out on store shelves, be functional and protect the product, communicate key...
Social media is a powerful tool for businesses to connect with customers and build their brands. A key aspect of success is developing a distinct brand voice. This is the unique personality and tone that...
Branding is an essential aspect of building a successful business. It is the process of creating a unique identity and image for a business, product, or service. Effective branding can help differentiate the business from competitors, establish...
By prioritizing diversity, equity, and inclusion, companies today better connect with customers in a globalized world. A staff diverse in backgrounds makes it easier to understand customer needs and values, enabling tailored products and services...
Recently, the US-based beauty brand Tarte Cosmetics took some influencers on a trip to Dubai to launch a new product. The three-day trip was all-expenses-paid and included 50 influencers in the beauty market, along with their...
Canned sardines and tuna are not considered to be particularly cool. This changed with Fishwife, a company that sells tinned fish that is healthy, tasty, sustainable, and quirkily packaged. Caroline Goldfarb and Becca Millstein...
Making a company appear cohesive to its customers is crucial for brand recognition and success, and it starts by integrating all the branding of a business into every business aspect. Since companies spend a...
Real estate companies understand the importance of having a company website, as well as a general presence across social media platforms. However, once those parts of a company’s brand have been established, it’s time...
One of the great ways that business owners can get a head start in launching their companies is by promoting them on social media platforms. As long as they have a strong social media...
