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BP’s PR campaign is very focused on a demonstration of power. The company accepted responsibility for cleaning up after an accident that wasn’t their fault (!) and transformed the cleaning up efforts into a public relations event.
BP’s new PR strategy must be to destroy the brand forever. CEO Tony Hayward refers to the Gulf oil spill as if he, nor the company care in the least. Worse still, the company just employed PR giant Brunswick to help save their behinds. Maybe big business has just lost touch with reality all together? If social media and traditional media go on the war path over this, BP is a cooked goose.
“BP’s top Washington lobbyist launched an aggressive public relations campaign Monday morning ahead of a slew of congressional hearings and investigations,” – Politico reported.
