Brunswick Group

BP Behind Hype – The True Meaning of an Aggressive PR Campaign

2010-05-17 by Archie Obrien
BP Oil Spill Public Relations

We told you earlier this month that PR giant Brunswick Group will handle British Petroleum’s PR strategies in the months to come. What we didn't give you at the time is the true meaning of this marriage made in heaven. British Petroleum has never accepted responsibility for the accident that is practically killing the Gulf. "This wasn't our accident. This was a drilling rig operated by another company [TransOcean]. It was their people. Their systems. Their processes. We are responsible not for the accident, but we are responsible for the oil, and for dealing with it and cleaning the situation... Read More >

BP’s Aggressive PR Plan Revealed, Piss Everyone Off

2010-05-14 by Richard D. Pace

As Gulf oil spill disaster is not bad enough, now BP boss Tony Hayward tells the world to piss off.  BP's new "offensive PR" plan must be to deal from a position of strength, eh? Watching BP stumble and fumble around would be comedic except for their incompetence. "A drop in the ocean" Hayward says. Read on for an alternative reality. Update: A conversation with Marketplace Senior Business Correspondent Bob Moon reveals BP's apparent acquiescence to their lawyers. See American Public Media radio report below. In news from the corners of the world where people give a damn, BP's estimates... Read More >

Brunswick Group to Clean Up BP Reputation with Aggressive PR Campaign

2010-05-11 by Archie Obrien
Brunswick Group Communications

PR giant Brunswick Group will handle British Petroleum's PR strategies in the months to come, Politico reports. The publication describes the future campaign as "aggressive." For BP's sake, I can only hope that Politico just used a figure of speech. British Petroleum is in no position for aggressive PR campaigns. What they need is a advocate/relationship management type of approach, and as much transparency as possible for a company in their position. So far, BP's response to questions regarding the massive Gulf oil spill they caused was vague, and lacked transparency. Hopefully Brunswick Group will have the common sense to advise... Read More >

1 2