RFP, Public Relations, Marketing, Social Media and more!
According to a recent study by Burson-Marsteller, as many as three quarters of all Arab youth feel their countries are headed in the right direction. Overall, the ASDA’A Burson-Marsteller Arab Youth Survey reveals mostly positive sentiment where policy and other key societal determinants are concerned.
Donald A. Baer has been recently named Burson-Marsteller’s new Worldwide Chief Executive Officer.
A recent study conducted by Burson-Marsteller, Message Gap Analysis, shows there is an average 48% gap for mainstream media and a much bigger 69% gap for bloggers reporting the news. The average gap is slightly decreased in Europe and the US, where the PR field has a long standing history.
