Burson Marsteller

ASDA’A Burson-Marsteller Arab Youth Survey Released

2013-04-10 by Almaz
ASDA’A Burson-Marsteller

According to a recent study by Burson-Marsteller, as many as three quarters of all Arab youth feel their countries are headed in the right direction. Overall, the ASDA’A Burson-Marsteller Arab Youth Survey reveals mostly positive sentiment where policy and other key societal determinants are concerned. This survey was conducted by Penn Schoen Berland (PSB) in 3,000 face to face interviews with Arab national men and women aged 18-24 in the six Gulf Cooperation Council countries (UAE, Saudi Arabia, Qatar, Kuwait, Oman and Bahrain), Iraq, Egypt, Jordan, Lebanon, Libya, Tunisia, and Morocco, Algeria and Yemen. Of particular interests is the suggestion that since... Read More >

Donald A. Baer Is Burson-Marsteller’s New CEO

2012-07-20 by Aaron Sarno
Donald A. Baer

Donald A. Baer has been recently named Burson-Marsteller's new Worldwide Chief Executive Officer. Baer joined the public relations company four years ago, and has been employing his skills in a wide range of campaigns across the media, communications, journalism and politics. Before joining Burson-Marsteller, Baer was one of the top worldwide executives at global media company Discovery Communications, home of the Discovery Channel and other major media platforms. Here, he produced award-winning documentaries, and he managed worldwide communications and marketing; business development, new ventures and acquisitions; new media strategy and operations; research, and public policy. Before Discovery, Baer was a... Read More >

Study Shows Significant Distortion of PR Messages by Mainstream Media and Bloggers

2010-09-18 by Almaz
prweb

The fact that the messages sent out are met with competing stories, distortion and delution is not news to any PR Professional. Yet how much the gap between what a company communicates and what gets published by mainstream media and bloggers might be a cold shower for members of the trade. A recent study conducted by Burson-Marsteller, Message Gap Analysis, shows there is an average 48% gap for mainstream media and a much bigger 69% gap for bloggers reporting the news. To reach the findings of the Message Gap Analysis study, Burson-Marsteller analyzed 158 messages sent by 16 companies listed... Read More >

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