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Last month, the Digital Marketing Institute released the results of their study, which revealed that most marketing professionals are not prepared for digital change. This report titled ‘20/20 Vision: A Marketing Leader’s View of Digital’s...
Effective communication is key to a successful business. Whether it’s relaying information up the chain, to your colleagues, between departments, or most importantly, to your client base, the way you present yourself has an...
If you’re a manager, you’re going to come across underperforming employees or maybe even teams at some point. There’s going to be that one person who just doesn’t get the job done. It is...
Many people have their own ideal vision of the perfect leader. The chances are, these idealizations come from the leaders that influenced those people throughout their lives, whether it’s a great boss or an...
Building a company is difficult, creating a successful company is even harder. Despite the challenges of entrepreneurship, countless ambitious people launch their own ventures every day, using the advent of the internet to help...
It’s been a shaky couple of weeks for Dolce and Gabbana, after they released an ad campaign that has been described as “disrespectful and racist”. The backlash has been immediate and hard, ranging from...
With increasing globalization, more companies are engaging in global corporate communications. In some cases, international PR involves higher stakes and higher risks. As the size and location of the audience grow, you need to...
Being a Chief Marketing Officer is one thing but being a successful Chief Marketing Officer is another thing. Successful and effective CMOs are impressive people who know how to lead their team in the...
British supermarket chain Iceland’s Christmas advertising has been banned from television because its “overtly political” advert was deemed to have breached political advertising rules. Iceland’s marketing director, Neil Hayes, is now working on Plan...
If you face a sudden media crisis, being prepared can be the difference between a make or break situation. As a medical association or non-profit, you may not have the budget to support a...
