Baby Boomers control the majority of U.S. healthcare spend. Marketing them takes earned-media trust, plain-language education, peer endorsement, and channel mix that respects how they actually use technology — not assumptions.
Being a marketing manager is a challenging role with a lot of responsibility.
September 25, 2018: Dunkin' Donuts dropped "Donuts" from the name. December 2020: Inspire Brands acquired the company for $11.3B. Eight years later, the rebrand is the canonical brand-architecture compression case — and the canonical TikTok-era QSR case via the Charli D'Amelio partnership. The 2026 state of Dunkin'.
Eastport Holdings — the Memphis-based marketing, PR, and advertising roll-up: leadership, the current agency portfolio (AdStaff, Fahlgren Mortine, Mindstream Media, Bluetext, and more), and how the buy-and-build model works.
The full arc of Tiffany's turnaround — from the Cumenal ouster in 2017, through the Bogliolo years, the $15.8B LVMH acquisition, and Anthony Ledru's rebuild — and the five lessons luxury brands should take from it.
The three largest American pizza chains — Domino's, Papa John's, and Pizza Hut — have run some of the most consequential consumer brand campaigns and produced some of the most-cited crisis case studies in modern QSR. The verified PR record through 2026: the Pizza Turnaround, Anyware, Emergency Pizza, Pinpoint Delivery, the Schnatter ouster, Shaq, Papa Bowls, the Big New Yorker, and the AI visibility layer that compounds them.
In 2017, Credit Suisse cut executive bonuses by 40% after two years of losses and a $5.3 billion U.S. mortgage settlement. Six years later, the bank collapsed and was absorbed into UBS. A look back at the moment the reputational wheels started coming off.
Airline crisis communications after United Airlines Flight 3411 — the anatomy of a modern airline crisis, the discipline of the first twenty-four hours, and what carriers learn from Delta, JetBlue, US Airways, and Malaysia Airlines.
When PR firms fire clients, the move is almost always a reputation calculation. Grayling's 2016 restructuring under CEO Paul Taaffe — a 17.4% like-for-like sales hit traded for a cleaner client book. The playbook for walking away from revenue.
Boeing has announced substantial recent job cuts across multiple categories. The substantial position elimination scope, the voluntary separation package framing, the cost reduction emphasis, the competitive pressure response, the operational efficiency positioning, and the broader strategic logic for Boeing's workforce restructuring.
