Tag

celebrity marketing

Mike Heller: The Founder of Talent Resources and the Architect of Modern Celebrity-Brand Marketing

Mike Heller founded Talent Resources in 2007 and built the playbook for modern celebrity-brand integration. Today, Talent Resources Holdings spans TR, TR Sports, and TR Ventures — and partners with 5W AI Communications on the Celebrity-Brand Fit Index.

EPR Editorial Team · May 31, 2026

PR Insights & Public Relations Strategy

What Four Answer Engines Told Us About 50 Celebrities — and What Every Brand Marketer Should Do Monday Morning

What Four Answer engines Told Us About 50 Celebrities — and What Every Brand Marketer Should Do Monday Morning

Michael Heller · May 1, 2026

Marketing News & Digital Marketing Strategy

Celebrity Marketing With a Twist

In December 2020, a viral ad debuted online, showing Satan finding his perfect match, a woman, by the name of 2020.

EPR Editorial Team · May 14, 2021