Without Loyalty, You Won’t Accomplish Anything

That quote from controversial rapper and singer YoungBoy Never Broke Again sums it up for today’s marketers wanting to know everything they need about customer engagement and loyalty. Yet, according to private discount network company Access Development, American companies spend more than $180 billion annually in advertising compared to $2 billion on loyalty programs.  Yet, […]

PR Firms Adapt Best Practices During COVID

COVID-19 is causing closures across the nation and the world, but many PR agencies are still operating, helping their clients weather this unprecedented storm. But how are these agencies working to protect their employees and their clients? Clients in Crisis For many businesses and brands, the coronavirus pandemic has been catastrophic. Business has vanished overnight, […]

Pandemic Digital Marketing Tips

Developing and implementing a digital marketing and digital PR strategy during COVID-19 is riddled with challenges, particularly for small businesses already fighting an uphill battle in terms of reach and resources. Even so, the ongoing COVID-19 pandemic doesn’t mean digital marketing strategies should be tossed out the window. The goal of digital marketing remains the same: to […]