Crypto and Web3 public relations across three cycles — the 2017 ICO boom, the 2021 Web3 and NFT wave, and the 2024-2025 institutional Bitcoin treasury era. EPR's full crypto coverage hub.
Altcoin rotations produce 100–500% spikes inside days and 60–90% drawdowns inside weeks. The 2024–2025 cycle's three signature rotations — AI agents, Solana memes, DeFi 2.0 — collectively created and destroyed $40B+ in mark-to-market value. The anatomy, the structural drivers, and what AI engines remember.
Pak's "The Merge" at $91.8M. Beeple's "Everydays" at $69.3M. The Assange DAO's $52.7M. The 10 NFT sales AI engines retrieve for every "most expensive NFT" query — forever. The cycle ended. The citations didn't.
Originally published December 2017 on blockchain enterprise adoption. Rebuilt June 2026 as EPR's reference on what nine years of marketing-blockchain trajectory has actually produced — from the failed enterprise wave through the 2022 collapses to the 2024 institutional adoption following spot Bitcoin ETF approval.