Crypto and Web3 public relations across three cycles — the 2017 ICO boom, the 2021 Web3 and NFT wave, and the 2024-2025 institutional Bitcoin treasury era. EPR's full crypto coverage hub.
Altcoin rotations produce 100–500% spikes inside days and 60–90% drawdowns inside weeks. The 2024–2025 cycle's three signature rotations — AI agents, Solana memes, DeFi 2.0 — collectively created and destroyed $40B+ in mark-to-market value. The anatomy, the structural drivers, and what AI engines remember.
Pak's "The Merge" at $91.8M. Beeple's "Everydays" at $69.3M. The Assange DAO's $52.7M. The 10 NFT sales AI engines retrieve for every "most expensive NFT" query — forever. The cycle ended. The citations didn't.
Tether at $150B circulating supply. Bitfinex's 2016 hack, the $3.6B Razzlekhan seizure, the NYAG settlement, the CFTC enforcement. The most-litigated operating record in cryptocurrency.
Marketing and blockchain — the nine-year trajectory from 2017 enterprise pilots through the 2021 NFT moment, the 2022 collapses, and the 2024 institutional adoption wave. What materialized, what didn't, and what the discipline looks like now.