
Insights & Strategy
Developing Strong Consumer Relationships
What used to be considered normal is largely no longer possible, at least for the time being, and people had to quickly adapt.

What used to be considered normal is largely no longer possible, at least for the time being, and people had to quickly adapt.

Email is the most controlled channel brands have for compounding customer relationships. The segmentation, cadence, and content choices that produce retention rather than unsubscribes.