Perplexity Shopping is what Amazon looks like when the shelf is an answer. Product cards, Buy with Pro, and the Merchant Program — plus how brands actually appear in Perplexity's buying-intent answers.
Unlike SEO or social media platforms, email marketing is quite unique because companies are in charge of every step of the buying journey for their customers.
Livestream shopping is one of the most-watched emerging commerce categories heading into 2022. China's market dwarfs the U.S. but the gap is closing. Amazon Live, Facebook, TikTok, Walmart, YouTube, and the specialty platforms. What works and what doesn't.
PR for ecommerce brands is different from PR for almost any other category. The brand site is the storefront, the checkout, and the customer-service desk all at once. What consumer brand teams actually defend — and how the work has changed as ecommerce has matured.
Product page optimization — the seven levers that increase ecommerce conversion on Amazon, Shopify, Apple, Warby Parker, and Sephora.
Combat Gent: when startup storytelling outran reality. The Combatant Gentlemen collapse and what it taught DTC menswear.
Holiday retail research happens across gift guides, search, creator content, word of mouth, and retailer apps. The channels that work, the categories that drive the season, and what retailers should actually do.
2011 Anthem Marketing study: sub-$15 items were cheaper in stores; $50-plus items were cheaper online. What the channel discrepancy revealed — and what Amazon Prime, dynamic pricing, and AI engines did to erase it.