Sports & Gaming
Gaming Influencer Campaigns and Creator Strategy 2026
The 2026 gaming influencer playbook — Twitch, YouTube Gaming, Kick, TikTok. Deal structures, exclusivity, FTC compliance, and how creators sell games.
Tag
Gaming
Creator Economy
Ninja: The Streamer Who Turned Twitch Into a Brand Channel
Tyler Blevins became the streamer priced as an endorsement asset. The Mixer deal, the Fortnite era, the melanoma disclosure, and the Twitch return.
Technology
Avia, Bingo Tour, Solitaire Clash and the Skill-Based Mobile Gaming Category
Avia launches Season 7 holiday update for Bingo Tour and Solitaire Clash, featuring the new Workshop merge game mode, festive collectibles, and Jolly Pass rewards system. Available December 4th to January 5th, offering enhanced gameplay and seasonal prizes for mobile gamers of all skill levels.
Marketing
Heinz Enters the Gaming World
Heinz in gaming — Tomato Blood, Eternal Ketchup, and the wider CPG in-game activation playbook running across Wendy's, Burger King, Chipotle, and Gucci.
Communications States
Nevada's Communications State: Vegas, $80B, the Gaming Reset
Nevada is a $230B economy organized around one 4.2-mile stretch of asphalt and the most disciplined destination-marketing operation in the U.S. The EPR Communications State profile.
Entertainment & Media
Atari: The Foundational Reference
Atari is the company that built the modern video game industry and then broke it. The 1972 founding, the Atari 2600 era, the 1982 E.T. catastrophe, the 1983 category collapse, and the four ownership lives since — EPR's foundational reference on Atari.
PR, AI & Communications News
Gaming's Brand Innovators: The 40 Under 40 Class of 2026
The Innovation Group named the Emerging Leaders of Gaming 40 Under 40 Class of 2026 — the brand innovators of gaming running MGM, DraftKings, Caesars, IGT, Aristocrat, Light & Wonder, and the next cycle of the industry.
Technology
Angry Birds: The 16-Year Story of the Mobile Game That Built a Billion-Dollar Franchise
Worldwide famous smartphone game Angry Birds is now officially available on Samsung Smart TV’s. There were articles mentioning this huge step forward, but today we have the official confirmation as this tweet says, in Spanish “Hello, TV. Farewell, evil pigs.”
Social Media
Draw Something and the $210 Million Mobile Gaming Lesson
Draw Something: 50M downloads in 7 weeks, $210M Zynga acquisition in March 2012, written down by April 2013. The canonical mobile-gaming retention case study.