Technology
How Tech Brands Win in the GEO Era
Tech buyers ask ChatGPT and Perplexity before they open G2. Developer communities, documentation depth, GitHub presence, and structured release notes feed the citation. The discipline.
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Generative AI — Tagged Articles
AI Communications
GEO for Consumer Brands: The 90-Day Citation Playbook
A 90-day playbook for consumer brands to appear in AI engine answers. Three phases — audit and fix entity data, build earned footprint, structure owned content for retrieval. GEO operationalized for CPG.
Digital PR & Communications
Citation Share: The Metric That Replaces Share of Voice
Citation Share is the percentage of AI-generated answers — for the category questions that should belong to a brand — in which that brand is actually named or cited. It measures presence inside ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews, and it is the defining m…
Insights & Strategy
Geo Functions Are Necessary Today
The job description has changed. A communications leader at a Fortune 500 firm now has to answer a question that didn't exist three years ago: when a buyer asks ChatGPT about our category, do we show up — and what does it say about us?This is not a marginal concern. Reuters Insti…
Generative AI
How Beauty Brands Get Inside the AI Answer Box
What beauty brands compete for now, how the competition is structured, and how the leaders build authority signals AI engines weight. Five layers of the AI Beauty Authority Stack — entity to amplification.
Insights & Strategy
What GEO Looks Like Across 12 Industries: The Practitioner's Vertical Field Guide
GEO is one discipline. In practice it is twelve disciplines. What wins GEO in cannabis does not win it in financial services. A practitioner reference for how the discipline shapes differently across financial services, healthcare, legal, beauty, technology, travel, real estate, retail, cannabis, alcohol, crisis, and higher ed.
PR, AI & Communications News
AI-Generated Ads: The Disclosure Crisis Coming in 2027
By the second quarter of 2027, advertisers in major jurisdictions will be required to disclose AI-generated content in their ad creative. The brands using AI tools today have no disclosure framework. The crisis is already on the calendar.
Insights & Strategy
Using AI Generated Images in PR
AI is playing a growing role in PR and marketing, with AI-generated images being one such area.
Marketing
Using AI in Digital Marketing: The State of Play
AI in digital marketing in 2019 is mostly chatbots plus ML-driven ad bidding, predictive analytics, and personalization inside marketing automation. Where the technology actually delivers ROI, where it's still overhyped, and what comes next.