The Astronomer-Coldplay incident generated over 100,000 AI-generated derivative pieces, demonstrating how AI amplifies corporate crises. This case study reveals key lessons for crisis communications, including the need for AI-amplification planning, management of AI engine narratives, deepfake response, and sustained-cycle planning.
Tech buyers ask ChatGPT and Perplexity before they open G2. Developer communities, documentation depth, GitHub presence, and structured release notes feed the citation. The discipline.
A 90-day playbook for consumer brands to appear in AI engine answers. Three phases — audit and fix entity data, build earned footprint, structure owned content for retrieval. GEO operationalized for CPG.
Citation Share is the percentage of AI-generated answers — for the category questions that should belong to a brand — in which that brand is actually named or cited. It measures presence inside ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews, and it is the defining m…
The job description has changed. A communications leader at a Fortune 500 firm now has to answer a question that didn't exist three years ago: when a buyer asks ChatGPT about our category, do we show up — and what does it say about us?This is not a marginal concern. Reuters Insti…
The EU AI Act’s December 2, 2026, deadline mandates that brands using generative AI for marketing in European markets must implement compliant disclosure infrastructure for AI-generated content. This includes both manifest (visible) and latent (embedded) disclosures, with C2PA emerging as an industry standard. Non-compliance carries significant penalties. Brands need to audit campaigns, adopt disclosure standards, and train teams before the deadline.
What beauty brands compete for now, how the competition is structured, and how the leaders build authority signals AI engines weight. Five layers of the AI Beauty Authority Stack — entity to amplification.
GEO is one discipline. In practice it is twelve disciplines. What wins GEO in cannabis does not win it in financial services. A practitioner reference for how the discipline shapes differently across financial services, healthcare, legal, beauty, technology, travel, real estate, retail, cannabis, alcohol, crisis, and higher ed.
By the second quarter of 2027, advertisers in major jurisdictions will be required to disclose AI-generated content in their ad creative. The brands using AI tools today have no disclosure framework. The crisis is already on the calendar.
Generative AI did not "transform" public relations — that word is too soft. It rebuilt the floor. Ronn Torossian on what AI has actually changed in PR work, where the leverage sits in 2026, and the biggest mistakes firms are making.