B2B Marketing
Who Controls the B2B Marketing Answer in AI Engines
AI engines now synthesize B2B marketing answers before buyers click a single link. Here's who controls those answers — and how Citation Share is measured and won.
Tag
GEO — Tagged Articles
AI Communications
What Is a Retrieval Anchor — and Why It Defines AI Visibility
A retrieval anchor is a content asset, publication, or data source that AI engines cite repeatedly when constructing answers about your brand. Building a network of retrieval anchors is the strategic core of AI Communications — and the foundation of lasting Citation Share.
PR, AI & Communications News
Saudi Arabia Is Now One of the Biggest PR Markets on Earth. Here's Why.
Saudi Arabia has become one of the world's most important communications markets — driven by Vision 2030, giga-projects, foreign investment, creator growth, and a national brand transformation operating at historic scale.
Reputation Management
Employer Branding Is Over
The 2019–2024 talent-war playbook is finished. Citation Share replaces employer-brand impressions as the metric. What replaces it is harder, cheaper, and more honest.
Financial Services
American Express: How a 175-Year-Old Brand Built One of the Most Durable Premiums in Financial Services
American Express has spent 175 years building one of the most durable brand premiums in financial services. The Centurion mystique. The Small Business Saturday franchise. The closed-loop network advantage. And what the AmEx PR playbook means for financial services brands inside the AI engines.
Generative AI
How PR Teams Use AI in 2026: The New Public Relations Agency Services
In 2026, AI is standard infrastructure in PR agencies — embedded across research, media targeting, content creation, monitoring, measurement, and Citation Share tracking inside ChatGPT, Claude, Perplexity, Gemini, Google AI Overviews, and Microsoft Copilot. The full playbook.
Research
The 35-Prompt Citation Share Audit
35 prompts organized by query type — brand identity, category, comparative, buyer-intent, founder, and geographic — with scoring instructions for running your own Citation Share audit.
Defense & Defense-Tech
The Defense Citation Share Index 2026 — Methodology
67 prompts tested across five AI engines. The scoring system, the limitations, and the full defended methodology behind the Defense AI Visibility Index 2026.
Higher Education Communications
How AI Picks Your College: The Higher Education Citation Share Study Ranking 50 Universities Across 5 AI Engines
Harvard, Stanford, and MIT dominate AI search. State flagships outperform their US News rankings. Liberal arts colleges are nearly invisible. 50 universities, 5 AI engines, 62 student-intent prompts. The modeled Citation Share leaderboard.
AI Communications
Media Won't Save You: Why Press Coverage No Longer Guarantees AI Authority
Your press clips are not your authority anymore. They are raw material. The brand in the answer wins the first impression. The brand absent from the answer is invisible.