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In the past, public relations mostly entailed managing brand images. Often, the marketing team handled brand management, and companies only remembered the importance of PR when a crisis hit. Now, companies recognize the importance...
In the public relations arena, CEO’s build brands, and advise their clients to use social as part of their brand identity. We reviewed the CEO’s of the 20 largest independently owned PR firms to...
So, sometimes, some clients just are not worth it for any Public Relations company. This sounds like it may be one of those cases. In October, we reported that Strawberry Lipo was seeking a...
News that a subsidiary of US drug giant Johnson & Johnson will be forced to pay $181 Million to settle state allegations against the company’s marketing of Risperdal, will be somewhat offset by news of deal with Danish pharmaceutical group Genmab. Johnson & Johnson is set to pen a news deal for the rights to cancer drug Daratumumab reportedly worth $1.1 billion to the Danish brand.
Nutella is advertised as a healthy food, and a KFC Twister wrap allegedly poisoned with salmonella a seven-year old girl in Australia in 2005. Both companies lost enormous sums in law-suits, yet KFC intends to appeal, while Nutella agrees to settle. What are the PR impacts for both companies?
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Journalists Need To Be More Social Media Friendly
23 Nov, 2024
