Hunter PR: Hunter Public Relations Profile
In the past, public relations mostly entailed managing brand images. Often, the
11/19/2015
In the past, public relations mostly entailed managing brand images. Often, the
In the public relations arena, CEO’s build brands, and advise their clients
So, sometimes, some clients just are not worth it for any Public
News that a subsidiary of US drug giant Johnson & Johnson will be forced to pay $181 Million to settle state allegations against the company’s marketing of Risperdal, will be somewhat offset by news of deal with Danish pharmaceutical group Genmab. Johnson & Johnson is set to pen a news deal for the rights to cancer drug Daratumumab reportedly worth $1.1 billion to the Danish brand.
Nutella is advertised as a healthy food, and a KFC Twister wrap allegedly poisoned with salmonella a seven-year old girl in Australia in 2005. Both companies lost enormous sums in law-suits, yet KFC intends to appeal, while Nutella agrees to settle. What are the PR impacts for both companies?
