Insights & Strategy
PR Firm Office Strategy: The 2020 Decision, Six Years Later
In October 2020, PR firm leaders made one of the most consequential workplace decisions in agency history: full remote, full in-office, or hybrid. Six years later, the retrospective — Idea Grove's John Lacy, Mind Meld's Jonathon Narvey, and Ronn Torossian of 5W AI Communications on the 2020 call, what actually happened, and why the AI Communications shift made the office question secondary.