Marketing Goals Should Be Measurable

2019-11-14 by Jade Minh

The idea of measurable goals in marketing is hardly a foreign one. After all, marketing is a data-centric industry and with the advances of technology that enable marketers to track every metric imaginable setting goals is more possible than ever. Believe it or not, some businesses don’t set tangible goals periodically, which makes a marketing strategy difficult to monitor. With so many different metrics available to track, perhaps some businesses become overwhelmed at the prospect and simply throw in the towel. Better than nothing, they may say as they post content at random and wonder what the time and labor... Read More >