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The Value of Pepsi's PepsiMoji Campaign
Food & Beverage

The Value of Pepsi's PepsiMoji Campaign

Pepsi has launched PepsiMoji — a substantial marketing campaign featuring emoji-branded bottle packaging across more than 100 countries. The five-second video spot integration, the #SayItWithPepsi hashtag integration, the Ketchum and Porter Novelli PR partnership, and the broader strategic logic for Pepsi's symbolic communication strategy.

EPR Editorial Team ·