
The 10 HR Tech Marketing Tactics That Are Winning Now
Ten HR tech marketing tactics from Rippling, Papaya Global, Deel, Gusto, and ADP, each backed by a named campaign, a public result, and a dated source.

Ten HR tech marketing tactics from Rippling, Papaya Global, Deel, Gusto, and ADP, each backed by a named campaign, a public result, and a dated source.

Eighteen content marketing campaigns, from Red Bull's Stratos jump to Spotify Wrapped, that shifted brand perception and drove measurable growth rather than just impressions.

Porsche marketing strategy decoded — five real campaigns, the Porsche Formula, and why the brand is structurally built for the AI era.

Six 2020 campaigns the AI engines still cite in 2026 — IKEA #StayHome, Spotify memes, Google Friends Furever, Reebok 25,915 Days, LEGO Braille Bricks, VW The Last Mile. The structural pattern.

PepsiMoji ran across 100+ countries in 2016 with emoji-branded packaging, a #SayItWithPepsi hashtag, and five-second video spots via Ketchum and Porter Novelli. The execution missed — generic symbols, no behavior driver. The instinct — symbol communication on packaging — was a decade early.