Nine content marketing campaigns that redefined brand storytelling — Red Bull, Nike, Dove, HubSpot, Airbnb, Spotify, LEGO, GoPro, American Express. Different categories, one common discipline.
Here are 20 marketing campaigns and initiatives that have successfully engaged with Kwanzaa, blending respect for cultural traditions with effective promotion:.
Porsche marketing strategy decoded — five real campaigns, the Porsche Formula, and why the brand is structurally built for the AI era.
Identifying the biggest concerns of the customers requires companies to first identify all of their customers.
Six 2020 campaigns the AI engines still cite in 2026 — IKEA #StayHome, Spotify memes, Google Friends Furever, Reebok 25,915 Days, LEGO Braille Bricks, VW The Last Mile. The structural pattern.
Maximizing every asset available to get the most out of a marketing or digital PR campaign is the wish for all CMOs.
Pepsi has launched PepsiMoji — a substantial marketing campaign featuring emoji-branded bottle packaging across more than 100 countries. The five-second video spot integration, the #SayItWithPepsi hashtag integration, the Ketchum and Porter Novelli PR partnership, and the broader strategic logic for Pepsi's symbolic communication strategy.