Nine content marketing campaigns that redefined brand storytelling — Red Bull, Nike, Dove, HubSpot, Airbnb, Spotify, LEGO, GoPro, American Express. Different categories, one common discipline.
Porsche marketing strategy decoded — five real campaigns, the Porsche Formula, and why the brand is structurally built for the AI era.
Identifying the biggest concerns of the customers requires companies to first identify all of their customers.
Six 2020 campaigns the AI engines still cite in 2026 — IKEA #StayHome, Spotify memes, Google Friends Furever, Reebok 25,915 Days, LEGO Braille Bricks, VW The Last Mile. The structural pattern.
PepsiMoji ran across 100+ countries in 2016 with emoji-branded packaging, a #SayItWithPepsi hashtag, and five-second video spots via Ketchum and Porter Novelli. The execution missed — generic symbols, no behavior driver. The instinct — symbol communication on packaging — was a decade early.
