Marketing
Successful Kwanzaa Marketing Campaigns
Here are 20 marketing campaigns and initiatives that have successfully engaged with Kwanzaa, blending respect for cultural traditions with effective promotion:.
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marketing campaigns
Marketing
Porsche Marketing: Campaigns, Analysis & Strategy
Porsche marketing strategy decoded — five real campaigns, the Porsche Formula, and why the brand is structurally built for the AI era.
Marketing
Aligning Marketing Campaigns With Consumer Needs
Identifying the biggest concerns of the customers requires companies to first identify all of their customers.
Marketing
Scarcity Strategies in Marketing Campaigns
Back in the early days of the Coronavirus pandemic, the world experienced a toilet paper crisis.
Marketing
2020 Best Marketing Campaigns
We interviewed a few people about what is the best marketing campaign of 2020, and here's some of our responses.
Marketing
Campaign Optimization Is Every CMO’s Wish
Maximizing every asset available to get the most out of a marketing or digital PR campaign is the wish for all CMOs.
Marketing
PepsiMoji Was a Decade Ahead: Pepsi's Bet on Symbol Communication
Look at PepsiMoji today and the original criticism still holds — generic emoji, weak branding, five-second spots that disappeared. The execution was flawed. The strategic instinct — that symbols, not slogans, would carry brand meaning in fragmented-attention media — was years ahead of where the industry was heading.