“There’s $5,000 In Our Budget, Make Us A Brochure.”

Is there a week that goes by when you don’t receive mail with brochures and coupons?  Hardly. Which ones appealed to you?  Which ones did you act on? Brochures continue to be one of the most effective marketing tools today.  Most graphic designers would be elated and jump at the opportunity to design a brochure, […]

Google’s New Small Business Marketing Hub Can Help Businesses

Running a small business is challenging, and growing the customer base is always a big priority. After all, with new customers comes more revenue and more longevity. But growing this customer base involves marketing, and this is not a skill that every small business owner is familiar with. And that’s ok! Google is a company […]

How to Get Free Press Coverage

From a distance, getting press coverage seems like a simple step in a brand’s marketing plan. Because journalists are more or less inundated with new pitches, however, the reality is that you’re going to have to work a little harder to make your brand and product stand out from the crowd. Whether you’re an established […]

Top Free Video Editing Programs for 2019

Good video editing software can really showcase your products from every angle, helping you produce professional videos across platforms like Instagram, Facebook, and YouTube. Fortunately, there are a number of easy-to-use video editing programs available, many for free, that can truly help you stand out from your competition. Well-produced product videos are a more engaging […]

Why Do So Many Businesses Fail to Create a Marketing Strategy?

marketing-strategy

It’s a story that permeates the marketing industry, particularly when it comes to smaller or newer businesses. Often, business owners balk at the prospect of shelling out money on marketing. To them, it seems like a large expenditure that may or may not bring in results. While this is absolutely a risk, and something that […]

E-Commerce: How To Optimize Your Product Page

You’ve opened your first online store, and the numbers look good at first. Thanks to a killer online marketing strategy, you’re funneling people to your store in healthy numbers. There’s only one problem: not enough of these visitors are taking that final step and adding your product to their cart. It’s time to revise your […]

What To Look For in Marketing Managers

marketing manager

The hiring manager is thrilled; she’s just made the perfect hire. The new marketing manager for the company, which is a B2B focused creative agency, graduated at the top of her class from a well-known private university. She interned at a big corporate agency during her summer vacations, and she’s bilingual. When the newest marketing […]

Slow Down to Speed Up: ‘How to Find Success in Marketing’

central park forest for the trees

The owner of a business that offers a new dating app for local singles who are also dog owners is excited. She’s come up with a great idea to market the app to prospective users and is determined to make a splash in a crowded market full of other options. She hires a design firm […]

Things marketers should know about Hulu’s new ads

Let’s be honest, most people get annoyed when they’re forced to watch an ad while they’re streaming videos. However, a few weeks ago, Hulu unveiled a solution to disrupting people while in the midst of binge-watching a TV series. The solution which Hulu has described as a “non-intrusive, viewer-initiated” ad unit is an advertisement that […]