2020 Perfect Vision
Marketers aiming to break sales records this year may wish to look even harder at influencers for assistance. Between 2014 and 2019, spending for print ads declined at the same rate as the rate...
Tagged: marketing tactics
After the Temporary Boom of the Holiday Season
While most merchants are prepping for the 2019 holiday season, they should also be thinking about next year. And the thinking should not be as much about the 2020 holiday season but retaining current...
The Key: Personalization And Teamwork
As if to put an exclamation point on what many marketers already know, CRM manufacturer Salesforce has revealed the results of a recent survey showing that 84% of respondents say that to get their...
Minorities Will Outnumber The Majority by 2040
The U.S. Census Bureau recently reported that sometime in 2020, the number of minority children in our country will outnumber white children and that around 2040, the total number of minorities will outnumber whites. ...
Rags to Riches with Kickstarter? The Truth Behind Crowdfunding
Peter Dering started with zero dollars in venture capital. Now he’s worth tens of millions. Peter and his partners swear by project funding platform Kickstarter. That’s how their once small, camera accessory business, Peak...
How to Get Free Press Coverage
From a distance, getting press coverage seems like a simple step in a brand’s marketing plan. Because journalists are more or less inundated with new pitches, however, the reality is that you’re going to...
Managing Tone in Marketing Messaging and Customer Engagement
It’s a common occurrence. All too often, in today’s age of social media prevalence, brands get into virtual shouting matches with users who are combative behind a screen. Or, customers themselves get into virtual...
Delegation in the Marketing Industry and Why It Matters
As a marketing professional, it can be difficult to regulate time and get all of the required tasks done in a day. In an industry that is quite demanding and always changing, a marketing...
How Marketing and HR Can Collaborate
Marketing and HR teams have their own unique and very important functions. However, the evolving and expanding role of a marketer is one of the reasons why marketing can work alongside HR teams. It’s...
Using PR to fundraise for nonprofits
Unlike for-profit businesses, nonprofits have the additional burden of fundraising money from the pubic, business and government organisations to sustain themselves and their work. To achieve their fundraising goals, nonprofit organisations will benefit from...
