Tag

media pitching

How Pitching Actually Works in 2026

Three structural shifts changed media relations: AI citation authority, the newsletter layer, and a new outlet hierarchy. What the updated model looks like for 2026 and what to stop doing.

EPR Editorial Team · May 31, 2026

Insights & Strategy

How to Pitch the Media in 2026: The Complete Playbook

Media pitching in 2026 is a different discipline than 2023. The journalists are fewer, the inboxes are heavier, the AI-generated pitch volume has saturated every newsroom. Toyota, Red Bull, Amex, Patagonia, Liquid Death, Glossier, Duolingo, HubSpot — how the brands compounding actually pitch.

EPR Editorial Team · Oct 25, 2023