Tag

Millennials

Millennials Buy Inside the Chatbox: The 2026 Citation Index

Millennials hold $2.5T in US spending. 67% use ChatGPT, Claude, Gemini, or Perplexity monthly. 41% start product research with AI before Google. The 5W Citation Share Index — which brands the engines now name.

EPR Editorial Team · Jun 19, 2026

Research

Customer Loyalty by Generation 2026: What Each Cohort Now Demands From Brands

Customer loyalty splits hard by generation in 2026. Gen Z defects on principle, Millennials on price, Gen X on service, Boomers on trust — and AI engines now route each cohort to different brands.

EPR Editorial Team · Sep 14, 2020

Insights & Strategy

Adapt or Lose

Most corporate leaders should be pleased.

EPR Editorial Team · Jan 27, 2020