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native advertising — Tagged Articles

Native Advertising: Definition, Red Bull Case, Campaigns

Native advertising in 2026 is a $120B+ category. The brands publishing inside NYT T Brand Studio, The Atlantic Re:think, BuzzFeed, Vox Creative, WSJ Custom Studios, and the major podcast and creator networks operate on a completely different stack than 2023 understood.

Ronn Torossian · Oct 4, 2023

Industry Leaders

Alexander Jutkowitz and Group SJR: The Agency That Made Content a PR Service

Alexander Jutkowitz built Group SJR into an early proof that a communications agency could produce editorial-quality content at agency speed. What he did right, and what the profile teaches.

EPR Editorial Team · Sep 20, 2017