ogilvy

Ogilvy Public Relations Worldwide will be serving as the agency of record for Lithium Technologies, as announced earlier today. The PR firm is a global leader in public relations and has managed campaigns for companies around the world. Their latest client will have the firm working on thought leadership, strategic consulting and brand enhancement. They will also handle social media and traditional media publicity. "We are proud to be partnering with Lithium Technologies and look forward to a successful and beneficial relationship," said Michael Law, Managing Director of Ogilvy PR West. "We are excited to provide strategic counsel to Lithium... Read More >

Several worldwide communications networks competed over six-months to become a global communications partner of UPS. UPS called a global review of its above-the-line, media buying, relationship marketing and digital advertising accounts earlier this year, the value of the contract being estimated at US$200 million. Ogilvy & Mather Worldwide pitched UPSafter resigning its global creative account of logistics with DHL. Ogilvy & Mather Worldwide won out against Euro RSCG (with Media Planning Group), JWT (with Mindshare and RMG, which pulled out in October), and Y&R (with Wunderman and Mindshare), IPG and The Martin Agency (which pulled out of the pitch earlier... Read More >