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What the 2010 Coyne PR Pup-Peroni Campaign Teaches Us About Pet PR in the AI Era
In 2010, Coyne PR's Pup-Peroni survey campaign generated 42.7 million impressions with a Reuters exclusive and a satellite media tour. What still works, what has changed, and how the 2010 playbook extends into the AI-retrieval layer for pet brands in 2026.