“While cereal can be a healthy and convenient breakfast for children, this study shows that cereal companies are targeting children with their least healthy products. Clearly there’s a lot of room for improvement.” – Jim Marks, MD, MPH, senior vice president and director of the Health Group, Robert Wood Johnson Foundation.
7-Eleven’s new PR campaign is hot, but it’s missing out market points because it does not engage the social media. What is Ketchum, the PR firm supporting 7-Eleven, waiting for?
Daimler’s Mercedes Benz may be in be trouble. Conflicting sales numbers and inadvisable or failed deals spotlight a company struggling to get its feet back under it. In a failing economy, amid losses of jobs everywhere, can Mercedes afford to depart from their core expertise? From failed customer support to failed partnerships Daimler may need to look into new leadership rather than new markets like China.
This is one of those unfortunate situations when bad PR is better than no PR. Almost everyone is against the Caylee Sunshine dolls, yet the negative press just made them popular.
