PR insights

There’s been a rapid increase in the popularity of social media influencers these days, with such influencers getting hundreds of thousands of followers across a variety of social media platforms which have become a critical part  of the success of many companies around the world. While companies used to generate public interest when they were mentioned in traditional or digital media outlets, these days there are plenty of other ways that they can  make an appeal to millions of people. All of that starts with the right PR strategies, which include planning and then creating a PR campaign, contacting the... Read More >

The beauty and cosmetic industry has thrived on its ability to use a myriad of tools to target specific audiences with specific messages. With the competition for customer loyalty intensifying, customers who stick around can make or break a beauty business. Marketing teams are engaged in contests to make their brand the one that customers feel connected to. With a surfeit of makeup artists and beauty influencers on social media platforms, beauty brands are trying to keep customers loyal. Given below are some ways for beauty brands to create customer loyalty and use beauty pr tactics. 1) Personalized approach -... Read More >

A lot of the time, when people discuss “return on investment” it might just sound like some fancy business buzzwords. However, talking about return on investment, or ROI, doesn't always only mean profitability for the business. That's especially true in the public relations field, where businesses are supposed to generate long-term benefits from investments in PR strategies and campaigns. However, many times, calculating the precise return on investment in public relations isn't easy. This is because not every PR effort can quickly generate a return that's measurable; returns such as sales or an increase in revenue.  That’s why generally, the... Read More >

Irrespective of the size, every business is looking for a piece of the publicity and media coverage pie. When it’s executed correctly, media coverage can generate plenty of benefits for practically any type of business, yet plenty of companies are still confused about the importance of PR campaigns. For example, plenty of companies believe that marketing and PR are one and the same. Although they have some similarities and can work well in tandem, they’re completely different communications efforts. When it comes to most businesses, it’s essential to regularly communicate with the target audience and to establish and maintain a... Read More >

What are the Attributes of a Good Influencer? PassionAuthenticityTrustworthinessCommunity management skillsContent Creation skills Passion Influencers serve as aspirational mentors for their followers. Their passion for the craft, idea, or brand they represent causes individuals to pursue their dreams. It is like fuel that pushes people to move forward regardless of the obstacles in front of them. Of course, the passion, enthusiasm, and creativity that drives influencers affect and persuade followers to take action. Likable individuals can discover an influencer’s  zeal, learn more, and receive mentorship for their shared artistic talents. Influencers cannot attract a following without being passionate about a... Read More >

Recently, a number of Facebook users who came across a video of a British tabloid outlet that featured Black men, received an automated prompt from the platform asking if they’d like to continue seeing videos relating to Primates. This led to Facebook apologizing for the “unacceptable error”, pausing all the artificial intelligence features that produce such messages, and investigating what had happened. The company quickly shared an apology for the mistake and stated that it would be looking into developing the recommendation feature on the platform to prevent such situations from happening again in the future. The video in question... Read More >

Since every single company has its own story to share with the public, each business should have its own PR campaign so that story can reach the right people. When it comes to the food industry in particular, and more specifically, restaurants, there is a set of strategies that can be very beneficial when looking to reach more people. Influencer Campaigns The current social media age is the prime time for influencer marketing campaigns because influencers are the people who can help businesses effectively create more brand awareness digitally. Restaurants have plenty of options for influencer campaigns. From food bloggers... Read More >

Many PR professionals believe that one of the worst things that content can result in is offending people or causing them to find the content ridiculous.   However, that’s not the case. The worst thing that PR professionals can do with creative content is to have their stories ignored by the public  by making the content bland and boring. The best way to avoid this issue is by using creative content that engages audiences and gets them more excited about a company’s products or services. Getting and Keeping Attention Providing target audiences with creative content means content that is going to... Read More >

For over a year now, most news cycles have been oversaturated with stories about the pandemic, which, from a PR perspective, made brands stop pitching their own stories to journalists out of respect for what people around the world have been going through. Instead of that approach, plenty of businesses have decided to shift to thought leadership in order to share how the CEOs and founders helped their companies deal with the various pandemic-related challenges. This way, companies could still share information with their target audiences without receiving potentially negative feedback from consumers. When it comes to startups, many of... Read More >

The top executive at Activision Blizzard announced that he would be leaving the company almost two weeks after the video game company was hit with a sexual harassment lawsuit by regulators in California. The president of the Blizzard division of the game company announced his resignation to staff members, and then the company released a public statement. Blizzard stated that the president would be leaving to pursue other opportunities. Two other executive vice presidents have now been named as co-leaders of the Blizzard Division, both of whom have previously been working on other popular games such as World of Warcraft... Read More >