PR insights

The internet has nearly 5 billion users, which accounts for more than 60% of the entire population of the world, and that number is only going to continue to increase. With more people having access to the internet, and everyday life becoming more centered around digital spaces, how one presents themselves online has a big impact on one's reputation. Whether that's a young professional looking for a new job, a growing influencer, or a business leader, the way individuals are presented in Google's search results acts as a sort of  resume or business card. The same thing is true for... Read More >

With the help of good publicity, companies can grow, but it's not always easy to convince media outlets to quote a business, much less to feature them in an article. While it's still effective to send out high-quality press releases to journalists and outlets, which can occasionally lead to media coverage, for a company to receive regular coverage it has to reach out directly to the people who are writing those stories. In the past, PR agencies and professionals used contact lists that were worth their weight in gold. Their job was to build strong relationships with media outlets over... Read More >

The aim of publicity is to distribute information among as many people as possible. Any organization can make a mistake that might result in negative publicity, so it is essential that businesses have a plan ready to deal with negative publicity. Negative publicity can be turned into a PR opportunity. Positive publicity means more business and more exposure, but bad publicity can also be transformed into an opportunity to build the credibility of a business. Negative PR Negative PR includes harmful published information which can damage a company’s reputation. This information can be bad online press about a business, or... Read More >

In today's socially and digitally interconnected world, there are a lot of small businesses trying to compete with big brands and corporations. The best way for companies to stand out from a crowded market is by looking to build brand loyalty with consumers. Brand loyalty is the tendency of buyers to continue buying products or services from the same company, instead of making purchases from its competitors. That can be because one company's solutions are high in quality , or because the consumers find other things about that company valuable over any other of its competitors As founder of 5WPR, we... Read More >

In order to understand the role of PR in the product launch cycle, it is essential to first look at the main objectives of PR. Buzz creation – PR creates interest around a brand by creating buzz about its products and services. It builds a feeling that people are excited about product offerings. Visibility Improvement – It draws attention from the target audience. This helps break through the clutter and reach out to your audience Create Sentiment – PR creates positive sentiment around your offering, which is critical for building long-lasting relationships with your customers. How PR aids Product Launches... Read More >

In the early days of Microsoft, Bill Gates and his company were under attack by several skeptics who believed that home computers would never catch on with the general public. These skeptics were often quoted in the media, and it seemed they had a lot of influence over prospective customers. Rather than letting the skeptics bother him, Bill Gates came up with a brilliant solution. He invited the four most influential critics to Seattle for a tour of Microsoft and a chance to spend time with Gates himself. The critics agreed, and once they arrived at Microsoft's headquarters, each one... Read More >

What can be done to get journalists interested in a product? A product launch involves a lot of components that have to be synchronized to deliver success. PR for a product launch can reinforce its advertising and influence the target audience. PR has a crucial role to play in the process of a product launch, including its preparation. Given below are ways to make sure that PR for a product launch doesn’t fall flat.  Create a market buzz  PR companies are increasingly relying on social media as one of the important media channels used to endorse their products. It is... Read More >

Everywhere people turn these days, they can’t seem to get away from Taylor Swift, and that seems to be continuing into 2022. Just in the last three years, she’s managed to release three new albums, Lover, folklore, and evermore, as well as two that she re-released with additional songs, Fearless (Taylor’s Version), and Red (Taylor’s Version). The last one got 90 million streams on Spotify on its release date, November 12.   Swift herself managed to make history in the music industry by releasing a 10-minute version of one of her most popular heartbreak anthems from Red (Taylor’s Version). The song, once the album was released,... Read More >

Brand trust makes a noticeable difference to a business. Brand trust affects sales. It builds loyalty, and can help a business weather any storm. Building brand trust is a crucial part of any marketing strategy. Today, brands are up against a pandemic. With each crisis, brands face new challenges to delivering on the promises they make with their products and services. Given below are ways by which brands can establish trust for long-term success. 1) Refine customer experience - There’s nothing as harmful as a customer contacting a company only to be addressed by a confused employee on the other end. To... Read More >

A company that’s able to proactively incorporate environmental, societal, and cultural values into its operations is utilizing purpose-driven PR. Truly purpose-driven companies can make corporate choices that put their purpose over their profits. Although public relations by itself isn’t purpose-driven, a brand can be, and it can use public relations to improve the world around it. Purpose-driven PR isn’t about creating campaigns and promotional materials, but rather about a way of thinking that everyone in a company agrees upon. There are plenty of ways that companies can support their consumers, communities, and even the world overall. Between donation campaigns and... Read More >